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Speaking of NAB ...

Experts from Akamai's Media & Entertainment team will be participating in a host of conference panels, partner workshops and in-booth presentations during the 2015 NAB Show in Las Vegas.

A Run on 4K at NAB

If the industry had stuck with "Ultra High Definition" as the generic label for 4K video resolution, chances are pretty good that we wouldn't be doing road races during major tradeshows. But with 4K becoming a generally accepted term, it was practically an obligation that somebody came up with a way to tie it into a run.

Akamai Live Tweets #LeadOnCA

On Tuesday, February 24th, Akamai had the honor of being a sponsor at the inaugural Lead On: Silicon Valley Conference For Women. 5,000 women attended the event, which featured big name keynote speakers including, Diane Von Furstenberg, Candy Chang, Kara Swisher, Brene Brown and Hillary Clinton, along with two speakers from Akamai - Susan LaPointe (Vice President of Human Resource Operations), and myself! 

As I have done for previous conferences, I live tweeted the conference via the Akamai twitter handle (@Akamai), so everyone who was interested in what was happening at the conference, could have a chance to hear a part of what was going on. Missed the live tweets? That's ok, they are all right here so you can read through them at your own leisure. 
Are you interested in joining the Akamai team? Great! Check out open job opportunities at jobs.akamai.com

The Best of #AkamaiEdge 2014!

Akamai Edge 2014 may have wrapped up last week, but it's all we can think about! We had such a great time with all of you in Miami, and we hope you had a great time with us as well. With over 1,500 attendees, it was our largest Akamai Edge yet. Ready to relive a little bit of it? Check out our social story! What was your favorite part of the conference? Let us know by tweeting to us using the hashtag #AkamaiEdge. 
"Stand still at your own risk."

The warning from Cheryl Ainoa of Intuit stood starkly on the MainStage screen at the Velocity Conference 2014 in Santa Clara, California. Not an uncommon warning of course - certainly not anything that those in the audience had not heard before. But what followed, advice from a company that has itself survived several significant market disruptions since the 80s was both valuable and actionable.

Tl;dr version: Last week at the Velocity Conference I saw a 7 year old girl (and her father) make a presentation and get a standing ovation. 

 Got your attention now?

Missed #NABshow? We've Got You Covered!

If you follow us on Twitter, you may have noticed that we were live tweeting at the NAB Conference in Las Vegas this past week. There was plenty going on, and 98,000 people attending from 150 different countries. Weren't able to make it out to Las Vegas this year? We've compiled all of our tweets from this past week, to get you up to date on what was talked about at NAB this year. Read our Twitter stream to follow the events and talks over the past week. Enjoy!

Missed #RSAC? We've Got You Covered!

As you might have already read, we were at RSA Conference in San Francisco last week. For the first time, I had the opportunity to live-tweet the entire conference: from William Shatner's musical opening, to Andy Ellis', Or Katz's and Tsvika Klein's talks, to Stephen Colbert's closing keynote. Did you miss RSA Conference this year? Read our Twitter stream to follow the various talks and events from each day. Enjoy!

Akamai at the International CES: 5 Predictions

Since the International CES has become such a focal point for the convergence of content and technology, the lead-up to the show tends to generate a fair amount of buzz around Akamai about what's to come (and, frankly, what may have passed), how the industry sees content delivery and consumption evolving, and what might be the "next big thing" coming out of the event. In what's becoming an annual prediction - and occasionally snark - contest, we invited some Akamai staffers with particularly keen interests in CES to forecast a few trends for the January confab.

Without further ado, here are five predictions for next week's CES:

  1. Connected cars for the always-on consumer. We're seeing more and more auto announcements at CES, as opposed to auto shows, because of the impressive technology they sport. As consumers, we're increasingly reliant on our mobile devices, and auto manufacturers are finding new ways to connect our cars and smartphones - and many of our other devices. We're certainly going to see lots of connected cars and their new technologies at the event this year. It might be a stretch for this year's show, but what if, someday, cars could talk to each other? Just imagine how that would impact traffic patterns! - Kris Alexander, Chief Strategist, Connected Devices and Gaming
  2. A pair of 4K eyeballs to go with those snazzy new ultra high-def TVs, because I'm still seeing the same HD stuff I did with my ol' $600 HD TV from last year. OK, it's not likely, but there's going to be a lot of talk about how we can deliver 4K content on these impressive screens. - Troy Snyder, Vice President of Ecosystem/Executive Producer
  3. The death of 3-D. You can stick those glasses in your time capsule because 3-D was a short-lived fad. I doubt we'll see much advancement or interest in 3-D this year. - Will Law, Principal Architect, Media Engineering
  4. 4K is here to stay - and there are new use cases for it. 4K or ultra high-definition screens are cool, but this tech is about much more than crisp content on your TV. It doesn't make sense for screens smaller than 65 inches, so the uses of it will be different than the average TV screen. Think a wall-sized interface, like the slick living room demo Cisco showed at NAB this year - there will likely be more examples of that use case at CES in 2014. - Kurt Michel, Director of Product Marketing, Digital Media Solutions
  5. Who will become the "Kayak" of content? Various set-top boxes and services stream over-the-top video today, and with every new offer comes a new "thing" consumers need to get. With the arrival of new, highly connected devices like game consoles, the question becomes: Who will make consumers' lives easier and do it all within one device? - Frank Childs, Director of Product Marketing, Aura Network Solutions
Do you agree? Disagree? Care to share some predictions of your own? Feel free to use the comments section below.

Akamai will again be at CES and we expect to have a few interesting things to talk about in the coming days. Stay tuned to this space for more on that as well as updates and observations from the show itself.

Chris Nicholson is a senior public relations manager for Akamai.
"The future of the Internet lies on the hands of developers and architects."

While this statement sounds really great, I can't take the credit for it. The original quote comes from Tom Leighton himself, co-founder and CEO of Akamai, in a video introducing Akamai {OPEN}, part of the Akamai Open Platform Initiative.

Akamai has become one of the most reliable and popular web platforms, handling up to 30 percent of total web traffic on any given day. What that means is that virtually every user in the word surfing the web is at some point helped by Akamai to improve and secure the Internet experience. And, this kind of insight really puts the Akamai Intelligent Platform in a unique position for helping companies to gain better understanding and control over their business.

At the same time, as Tom says, the future of the Internet will be driven by those who create things; those who understand market needs; and those who create applications to address these needs and tackle problems.

And because of this, we needed to answer two important questions:

"How can we, from this privileged position, fuel the innovation the market is demanding?"

"How can we make sure our customers get the most out of their investment in Akamai while embracing new market trends (if not needs), such as a solid cloud computing strategy?'

As mentioned earlier, today we announced the Akamai Open Platform Initiative. And fundamentally, this new program provides our answer to the previous questions. Akamai has worked intensively to extend the capacities of the platform, so developers, partners and customers can take more control of their interaction with the Akamai Intelligent Platform, multiplying the reach and scope of their applications.

This, again, sounds great. But you may be wondering what does it effectively mean? Or more simply put, what would I say if I were talking to you over a cup of coffee (apart of eventually asking you to take the bill). Let's slice and dice this strategy.

The Open Platform Initiative is, ultimately, a new way for not only to our customer, but also a wide community of developers to interact with Akamai. We work tirelessly to create better services every day and this initiative is all about giving developers, customers and partners greater freedom in the way these services are consumed. We have opened up our core technology,granting more insight and more control through program elements including:

  • A developer website (developer.akamai.com) where we are exposing APIs so Akamai services can be consumed, edited and monitored programmatically. The great thing is that it enables developers to integrate Akamai services with other technologies.
  • A newly designed Luna Control Center customer portal providing greater self-serviceability. For example, Property Manager is a new tool that allows customers to fully edit, control and manage the behavior of Akamai Intelligent Platform™ in relation to their sites and applications. And even though I call myself a fan, it seems that I am not the only one. We are observing great customer adoption both in frequency and intensity of use. We've also added capabilities such as Predictive and Intelligent Alerts, support for Single Sign On and simplified User Management (the ability to drag and drop widgets to personalize your view of Akamai assets) as part of the Open Platform Initiative.

Property Manager Adoption.png

  • A significant group of Integration Services that range from providing real time access to relevant big cloud data to executing customer's business workflow tasks -- all of which can be integrated with third-party technologies to create a wider scope of applications.
I like to say that the Akamai Open Platform Initiative is part of the process of 'cloudifying' Akamai. While this word may sound a bit weird, we are used to hearing that a particular site, one which kept performing smoothly even during an attack did so because it was 'akamaized', right?

Never more true than today, you have the power of Akamai, and then, potentially, the next big thing in the Internet, at your fingertips.

Miguel Serrano Palacio is a Senior Product Marketing Manager at Akamai
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