Akamai is fortunate to be involved with this, the 3rd installment of GRAMMY Live, and we sat down this week with GRAMMY Live Executive Producer Peter Anton, who's consulting for The Recording Academy, to talk about the event.
Akamai: Peter, last year you saw great viewership numbers for GRAMMY Live, but there might be a few people out there that have not had a chance to visit. Can you give us a quick tour of the second screen experience on GRAMMY Live this year?
Peter Anton: This year we are partnering with CBS on GRAMMY Live and associated mobile apps to bring fans three days of live coverage of VIP events leading up to Music's Biggest Night®. The live stream is accompanied by exclusive pre-taped and archived GRAMMY moments, as well as a variety of live backstage cameras. The GRAMMY Live real-time, online broadcast, includes live video, photos, blogging, tweets and retweets, official news reports and personalized updates from our GRAMMY Live hosts. Exclusive GRAMMY cams bring users beyond the red-velvet-rope to capture behind-the-scenes footage of all the action leading up to and through the 54th GRAMMY Awards, culminating at the official GRAMMY Celebration after party. To round out the experience, this year we've included a feature rich GRAMMY Live mobile app, enabling fans to watch the live stream on their favorite iOS device.
We are proud again to work with technology and production partners, Akamai and AEG Digital Media. Akamai's HD Network and Akamai Media Analytics allow us deliver the live streams in multiple bit rates to various connected devices, as well as measure the online experience from a variety of aspects. AEG Digital Media brings their production and technical expertise, including a feature-rich multi-camera angle Tremolo Player and The MC, a new interactive polling application to the online experience.