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The State of the Internet Report is growing up - with this issue, it enters its tenth year of publication.  Over time, it has matured in many ways, including its length, design, and the content it includes.  Looking back at that first issue (all 17 pages of it), for the first quarter of 2008, we find that the report covered:

Games Industry Leaders Speak About Player Experience

Whenever I'm at a games event, I try to start debates. My go-to firestarter is the topic of whether or not we're doing everything we can to make the player experience better. Some people insist that players don't care, and will put up with anything. Others argue that gameplay is king. Still others (close to my heart) suggest that there are many places where the player experience could be made better.

Retailers can look back on the start of this holiday season and breath a sigh of relief that all signs point to another strong holiday season. According to figures released by Adobe, Cyber Monday closed with $3.07 billion in sales setting a new single day sales record. Black Friday also set records and marked the highest spike over the five-day shopping weekend with a 109 percent jump in traffic, according to Akamai's Net Usage Index.*

Making Mobile Matter this Holiday Season


It's evident that mobile has become the go-to shopping method for most consumers. In fact, they are continuing to browse and buy from multiple networks, making the mobile shopping experience more important than ever. With smartphone subscriptions projected to increase by an average of 15 percent a year - reaching six billion by 2020, [Ericsson Mobility Report, June 2015] it's no question that mobile has become an important consideration for retailers. Today's consumers use their smartphones throughout the shopping experience, so retailers must take into consideration these growth statistics to prepare for the holiday rush, which is just around the corner! 

Mobile-app Only: Trend or Fad?

Over the last few years, Indian startups have been disrupting traditional business models and meeting market needs with 'mobile' being the focal point. The world is sitting up and taking notice, as India leads the way with its unique 'mobile-app' only approach to various market needs. Increasingly with the advent of hyperlocal commerce players, app only models have gained traction and many of India's eCommerce giants have either gone mobile or are thinking of moving to the app only model. 

Refining the State of the Internet Report


Over the last several years, many users have adopted mobile devices, including smartphones and tablets, as their primary means of accessing the Internet. A number of studies published over the past year illustrate this trend, especially among millennials. In addition, improvements to, and greater deployment of this technology by mobile network providers have led to mobile connection speeds that rival fixed broadband connections in some geographies.  LTE-Advanced, which is being rolled out by carriers in countries around the world, provides for download speeds in the hundreds of Mbps range, with the latest Android and Apple devices including support for LTE-Advanced.


In part 1 of the deep dive we learned about the best practices involved in choosing an appropriate image format in preparation for web delivery. In part 2 we will discuss different configurations to leverage Akamai's Adaptive Image Compression (AIC).


As many web developers and content designers know, compression is as much an art as it is a science. Knowing when to apply compression and how much compression to apply is paramount to your user experience. A one size fits all method means you're either not compressing enough and leaving potential performance gains on the table (forcing your user to wait) or potentially compressing too much, putting your user experience and product in jeopardy.

Akamai Assists ISPs in Providing a Family-Friendly Internet

 

Family and Internet safety advocates have lobbied long and hard to government regulators and Internet service and content providers for stronger measures and controls over the types of content viewable by children when online. And based on recent reports, some ISPs have responded in a favorable way, by implementing services that place automatic blocks on "high risk" websites including those that feature nudity or sexual content or are related to drugs, alcohol or tobacco, among others. Furthermore, users seem to be taking advantage of these services rather than opting out of them, creating safer Internet environments in their homes, while Internet providers reap the benefits of high scores for customer satisfaction and the potential for long-term revenue growth. A true win-win!


Picture this - you arrive to your office early in the morning to finalize your back to school promotions so you can move on to your holiday marketing plans. As you are busily trying to answer emails, you came across an ominous message explaining to you that if you don't pay 40 Bitcoins, a group you've never heard of would knock your site offline in 24 hours with a powerful distributed denial of service (DDoS) attack. A DDoS attack can be carried out in many different ways but at the most basic, it is executed by flooding a website with more traffic or requests than the infrastructure can handle - thus taking it offline for legitimate customers. It may sound like the plot to a movie but unfortunately it's a reality.  Check out our coverage of the DD4BC operation here.  


It's summertime!  While most people are relaxing at the beach or enjoying a BBQ, here at Akamai we've already shifted sights towards the winter to provide relief for retailers by ensuring they have fast, reliable and secure e-commerce sites in time for the holidays.  The holiday season, after all, is just around the corner.  Here are four key ways we are helping retailers convert more shoppers into buyers while also securing their web experiences:


(1)  Make the experience fast

Last year, for the first time, Akamai saw more than 50% of holiday traffic from mobile devices during certain periods of the day.  This trend will undoubtedly continue as shoppers embrace multi-channel experiences while accessing content from different devices at different times of the day.  Akamai's Real User Monitoring (RUM) provides retailers with a detailed understanding of the actual page load time visitors experience across the myriad of devices and networks.  Akamai Ion provides the fastest acceleration for content accessed on all types of devices and networks including the unique challenges of responsive web design, congested cellular networks and those pesky API calls which slow down the mobile app experience.

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