Akamai Diversity

The Akamai Blog

Akamai

Akamai

October 9, 2015 10:30 AM

Back to school is over, how long until you start you ...

It seems like holiday promotions have already started for many retailers and the promotion timetables are even earlier than last year. On a recent trip through my local big box retailer I noticed that Christmas decorations are already out, just one aisle down from the Halloween decorations.

Chirag Kalra

Chirag Kalra

September 30, 2015 10:00 AM

#HolidayReadiness: 100 days to #HolidayShopping2015, ...

The calendar may read September but for the retail industry, it's time to start preparing for holiday season, as traffic volumes to their websites and apps will start to increase. While increase in traffic volumes can certainly correlate to positive impact in sales, surges in activity can also result in downtime, if retailers are not ready for it.

Akamai

Akamai

September 8, 2015 9:54 AM

What should you expect this holiday season? #Holiday ...

With the continued growth in online commerce, one of the best ways to anticipate and prepare for the coming holiday season is to look back on what happened in 2014. A recent report from NRF captured data from 2014 holiday activities in North America. At a high level, the report found that consumers are more confident in the economy - leading to a likely increase in spending. "...Confidence is

Akamai

Akamai

September 3, 2015 3:35 PM

Tips for Stress Testing - Make Sure You Are Prepared ...

Peak traffic from flash sales or new product launches can be problematic for many retailers during the holidays. With holiday season sales representing 25-35 percent of revenue for many retailers, getting your site prepared for peak can significantly affect your holiday revenue. A website's ability to deliver a great customer experience during peak can hinges on three key areas - infrastructure, application code and CDN configuration. Though the holidays

Akamai

Akamai

August 26, 2015 10:31 AM

Is your eCommerce site about to fall victim to extor ...

Picture this - you arrive to your office early in the morning to finalize your back to school promotions so you can move on to your holiday marketing plans. As you are busily trying to answer emails, you came across an ominous message explaining to you that if you don't pay 40 Bitcoins, a group you've never heard of would knock your site offline in 24 hours with a

Akamai

Akamai

August 17, 2015 8:59 AM

Four considerations to kick-start your holiday readi ...

Holiday season in July? Has Amazon's Prime Day officially kicked-off the holiday selling period? Probably not, but its success does suggest people are ready for a discount, which means retailers should prepare for a busy holiday season. So what can retailers expect in the coming weeks and months? Here are four trends retailers need to consider when planning for the holidays: 1. Consumer confidence is rising Consumers seem increasingly

Akamai

Akamai

August 3, 2015 9:01 AM

Future Stores Follow Up Part 2

Late last month I attended the Future Stores 2015 conference in Seattle. If you haven't heard of Future Stores before, here's some brief background: it's held by Worldwide Business Research and brings together retail, omni-channel, customer web experience, and IT execs to focus on in-store innovation and how to bridge the digital and physical retail environments. As Chief Strategist of Commerce at Akamai, I was excited to learn how

Akamai

Akamai

July 14, 2015 11:15 AM

Following Up from Future Stores Part 1: Macy's Go

Late last month I attended the Future Stores 2015 conference in Seattle. If you haven't heard of Future Stores before, here's some brief background: it's held by Worldwide Business Research and brings together retail operators, omni-channel, customer experience and IT execs to focus on in-store innovation and how to bridge the digital and physical retail environments. As Chief Strategist of Commerce at Akamai, I was excited to learn how future-thinking

Akamai

Akamai

May 19, 2015 3:00 AM

Trend driving eCommerce in India: 'Offline-Online In ...

Move over SMAC! The eCommerce Industry in India has already adopted Social, Mobile, Analytics and Cloud (SMAC) in a big way and even the smaller players are well aware of their massive benefits. In fact today these have become a necessity to stay competitive and some of the innovations are coming from the smaller players.