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With the Black Friday, Cyber Monday holiday weekend upon us, retailers in the U.S. and abroad are preparing for another peak period for customer acquisition and commerce revenues. In 2016, the U.S. eCommerce market is the second largest globally and is expected to reach a total of $482 billion by 2018. China is still the global leader with its B2C eCommerce market accounting for 38% of worldwide turnover; this Singles'
The 2015 holiday shopping period lifted off with a bang, setting revenue records for the Thanksgiving weekend and indicating strong revenue trends for the holiday season. Data from Akamai Retail Net Usage Index, a tool which monitors the company's retail customers' real-time website traffic in page views per minute, supported this trend, as the average page views per minute over the five-days was nearly 70 percent above the baseline. In
Two weeks ago key players in the travel industry gathered from around the world to discover, debate and capitalize on the latest trends and opportunities in travel at the PhocusWright Conference in Fort Lauderdale. One of the hottest topics on the agenda was how to improve the travelers' experience from booking to actually traveling - and how important mobile is to that process. While mobile devices generate 25 percent of
Earlier you had to choose, should you personalize or cache everything... we wanted to do both. -- Fredrik Ahlen (CTO) The business decision had been made. Fredrik Ahlen (CTO) and Patrik Wallin (Lead Developer) of Health & Sports Nutrition Group (Gymgrossisten) were going to undergo a personalization overhaul to increase conversion rates. This meant personalizing nearly everything -- category pages, product pages, product recommendations and more. It was up to
Retailers can look back on the start of this holiday season and breath a sigh of relief that all signs point to another strong holiday season. According to figures released by Adobe, Cyber Monday closed with $3.07 billion in sales setting a new single day sales record. Black Friday also set records and marked the highest spike over the five-day shopping weekend with a 109 percent jump in traffic, according
We're gearing up for some of the busiest days of the holiday season and that means we're starting to make some predictions around consumer shopping behavior and what retailers can expect to see this year. Last year around this same time, we saw an early start to the shopping season, evidenced by an uptick in activity starting as early as Nov. 2. The latest American Express Spending & Saving Tracker supports
Being truly 'ready' for the holidays means different things to different people and organizations. For consumers, it is getting your house decorated, shopping done and enjoying time with both family and friends. For online retailers, it is finalizing deals, ensuring your website can handle the substantial increase in inbound traffic and of course, the elephant in the metaphorical room, web security and its importance in maintaining a positive brand reputation.
"The threat posed by distributed DoS [DDoS] and web application attacks continues to grow each quarter," said John Summers, vice president for Akamai's cloud security business sector. Malicious actors are continually changing the game by switching tactics, seeking out new vulnerabilities and even bringing back old techniques that were considered outdated.The traffic on the Internet increased during the 2014 holiday season, so did the number of all types of attack
It's evident that mobile has become the go-to shopping method for most consumers. In fact, they are continuing to browse and buy from multiple networks, making the mobile shopping experience more important than ever. With smartphone subscriptions projected to increase by an average of 15 percent a year - reaching six billion by 2020, [Ericsson Mobility Report, June 2015] it's no question that mobile has become an important consideration for