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In our last blog post, we discussed aesthetics, and online and mobile merchant site responsiveness. Here is the second and final half of our installment:

Did the site make as much revenue as it could have?
Part 1 of a 2-Part Blog Series

The peak holiday online shopping season is in full-force now. Most eCommerce merchants spent months preparing their sites for an onslaught of the web traffic they both hope for - and fear, depending on their role in the organization. If you are in business management (i.e., CIO, CMO or VP of Ecommerce) you'll want to encourage as much traffic as possible to your online store while avoiding performance or security problems.

While eCommerce certainly continued to grow year-over-year this holiday season, reports about growth numbers are a mixed bag, depending on who you ask. One thing is for certain, though: Mobile commerce hit its stride this year.
And so it has begun.

Thanksgiving and the busiest days of the holiday shopping season are upon us - and that means massive online traffic growth. Last year at this time, Akamai's Lorenz Jakober reviewed ecommerce and holiday spending predictions, and hypothesized that our Akamai Retail Net Usage Index (NUI) could top 10 million page views per minute during the 2013 Black Friday and Cyber Monday weekend, and he was right.
You've spent countless hours readying your eCommerce site for the holiday season. It's time to sit back, sip some eggnog and watch the traffic roll in, right? Wrong. The holidays are the perfect time to analyze your shoppers' movements and learn how to optimize for better user experiences in 2015.

eTail West: Post Show Report

Another eTail West in the Books 

I look forward to the eTail West Conference every year as a chance to spend time with our industry peers, stay up to date with best practices, and learn about emerging opportunities and technologies in the online retail community. I was inspired by the conference as a whole and impressed with the caliber of attendees and valuable information shared by over 200 retailer speakers. The event's focus on quality was clear both in terms of attendance and speaker representation.
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