In our last blog post, we discussed aesthetics, and online and mobile merchant site responsiveness. Here is the second and final half of our installment:
Did the site make as much revenue as it could have?
Part 1 of a 2-Part Blog Series
The peak holiday online shopping season is in full-force now. Most eCommerce merchants spent months preparing their sites for an onslaught of the web traffic they both hope for - and fear, depending on their role in the organization. If you are in business management (i.e., CIO, CMO or VP of Ecommerce) you'll want to encourage as much traffic as possible to your online store while avoiding performance or security problems.
You've spent countless hours readying your eCommerce site for the holiday season. It's time to sit back, sip some eggnog and watch the traffic roll in, right? Wrong. The holidays are the perfect time to analyze your shoppers' movements and learn how to optimize for better user experiences in 2015.