Akamai Diversity

The Akamai Blog

Chris Wraight

Chris Wraight

September 4, 2018 9:12 AM

Three tips to prepare for peak traffic

Peak shopping season is just around the corner. Is your website prepared? Some websites slow down, and others simply crash, driving users (and revenue) away. Your website needs to accommodate a multitude of devices that will be accessing it, along with the potential for malicious attacks such as Bots and DDoS.

Shantanu Kedar

Shantanu Kedar

November 21, 2017 11:56 AM

What to expect for this year's Black Friday and Cybe ...

Last year during holidays, US online sales surpassed $122 billion. This represented a 12 percent increase over the previous year. But beyond the overall growth, what's more interesting is that sales at physical stores dropped by 10 percent, the result of ongoing consumer comfort with and adoption of e-commerce buying behavior. Given the performance of holidays so far this year, it seems clear that this trend will continue in 2017.

Ari Weil

Ari Weil

November 23, 2016 12:18 PM

Convenient Mobile Commerce is the Key to Success thi ...

With the Black Friday, Cyber Monday holiday weekend upon us, retailers in the U.S. and abroad are preparing for another peak period for customer acquisition and commerce revenues. In 2016, the U.S. eCommerce market is the second largest globally and is expected to reach a total of $482 billion by 2018. China is still the global leader with its B2C eCommerce market accounting for 38% of worldwide turnover; this Singles'

Akamai

Akamai

December 18, 2015 1:13 PM

2015 Black Friday traffic spikes 109 percent over av ...

The 2015 holiday shopping period lifted off with a bang, setting revenue records for the Thanksgiving weekend and indicating strong revenue trends for the holiday season. Data from Akamai Retail Net Usage Index, a tool which monitors the company's retail customers' real-time website traffic in page views per minute, supported this trend, as the average page views per minute over the five-days was nearly 70 percent above the baseline. In

Akamai

Akamai

December 17, 2015 1:13 PM

The Travel Challenge - Enabling The User Experience

Two weeks ago key players in the travel industry gathered from around the world to discover, debate and capitalize on the latest trends and opportunities in travel at the PhocusWright Conference in Fort Lauderdale. One of the hottest topics on the agenda was how to improve the travelers' experience from booking to actually traveling - and how important mobile is to that process. While mobile devices generate 25 percent of

Eric Fullerton

Eric Fullerton

December 16, 2015 2:22 PM

Winning Web Performance Part 2 - Achieving Faster, P ...

Earlier you had to choose, should you personalize or cache everything... we wanted to do both. -- Fredrik Ahlen (CTO) The business decision had been made. Fredrik Ahlen (CTO) and Patrik Wallin (Lead Developer) of Health & Sports Nutrition Group (Gymgrossisten) were going to undergo a personalization overhaul to increase conversion rates. This meant personalizing nearly everything -- category pages, product pages, product recommendations and more. It was up to

Akamai

Akamai

December 15, 2015 10:48 AM

Mobile surges ahead driving a record start to the ho ...

Retailers can look back on the start of this holiday season and breath a sigh of relief that all signs point to another strong holiday season. According to figures released by Adobe, Cyber Monday closed with $3.07 billion in sales setting a new single day sales record. Black Friday also set records and marked the highest spike over the five-day shopping weekend with a 109 percent jump in traffic, according

Akamai

Akamai

November 24, 2015 11:05 AM

2015 Holiday Shopping Predictions for Retailers

We're gearing up for some of the busiest days of the holiday season and that means we're starting to make some predictions around consumer shopping behavior and what retailers can expect to see this year. Last year around this same time, we saw an early start to the shopping season, evidenced by an uptick in activity starting as early as Nov. 2. The latest American Express Spending & Saving Tracker supports

Akamai

Akamai

November 20, 2015 11:30 AM

Web security and #HolidayReadiness: Prepare for the ...

Being truly 'ready' for the holidays means different things to different people and organizations. For consumers, it is getting your house decorated, shopping done and enjoying time with both family and friends. For online retailers, it is finalizing deals, ensuring your website can handle the substantial increase in inbound traffic and of course, the elephant in the metaphorical room, web security and its importance in maintaining a positive brand reputation.