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While this year's Super Bowl XLIX pitted two powerhouse teams from Seattle and Boston squarely against one another, behind the scenes two other notable Seattle and Boston organizations worked closely to help ensure viewers could enjoy the game live online. The Super Bowl is just one of many of the major online events upon which
Microsoft and Akamai have collaborated, with others including the Sochi Winter Olympics and Brazil World Cup.
Over the last several years, many users have adopted mobile devices, including smartphones and tablets, as their primary means of accessing the Internet. A number of studies published over the past year illustrate this trend, especially among millennials. In addition, improvements to, and greater deployment of this technology by mobile network providers have led to mobile connection speeds that rival fixed broadband connections in some geographies. LTE-Advanced, which is being rolled out by carriers in countries around the world, provides for download speeds in the hundreds of Mbps range, with the latest Android and Apple devices including support for LTE-Advanced.
It's summertime! While most people are relaxing at the beach or enjoying a BBQ, here at Akamai we've already shifted sights towards the winter to provide relief for retailers by ensuring they have fast, reliable and secure e-commerce sites in time for the holidays. The holiday season, after all, is just around the corner. Here are four key ways we are helping retailers convert more shoppers into buyers while also securing their web experiences:
(1) Make the experience fast
Last year, for the first time, Akamai saw more than 50% of holiday traffic from mobile devices during certain periods of the day. This trend will undoubtedly continue as shoppers embrace multi-channel experiences while accessing content from different devices at different times of the day. Akamai's Real User Monitoring (RUM) provides retailers with a detailed understanding of the actual page load time visitors experience across the myriad of devices and networks. Akamai Ion provides the fastest acceleration for content accessed on all types of devices and networks including the unique challenges of responsive web design, congested cellular networks and those pesky API calls which slow down the mobile app experience.