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Agility has proven to be a key weapon in the publisher arsenal during the pandemic. Agile firms -- particularly news publishers -- that switched directions or added digital services quickly reaped the rewards of new readers and viewers, even if the audience boost didn't result in a similar increase in revenues for ad-based services in the short term.
In my previous post, we discussed two new image formats: High-Efficiency Image File (HEIF) and AV1 Image File (AVIF). In this article, we'll take a closer look at two emerging video formats built on the same foundations.
Akamai Image & Video Manager (IVM) already supports key modern image types, such as WebP, JPEG 2000, and JPEG XR, but the imaging industry is always evolving and raising the bar on the balance of compression and quality. In addition, creative and development teams are regularly asking about new formats, and it's important to understand the leading ones. In this article, we'll examine two newer image formats that are gathering
We have all been amused by animated GIFs on lots of websites -- dancing babies, cute cats, flying birds, funny memes, and countless others. Despite their popularity, animated GIFs can be very heavy and can contribute significantly to page performance issues.
Why Improve Viewer Experience? Why Now? As online video viewership continues its march to digital mediums and platforms, viewer expectation around the quality of experience is also maturing. Increased video streaming choices and the low cost of switching providers are leading viewers to churn if the viewing experience is poor.
The COVID-19 health crisis created a dramatic shift in our lifestyles. With work, school, and entertainment taking place in home environments now, it's no surprise that screen time is up. Nielsen reports that not only did overall media consumption jump significantly in the first quarter of 2020, the share of video streaming in total time spent online rose from 19% in fourth-quarter 2019 to 25% in second-quarter 2020. Never has
Access to media through the internet is a huge part of how so many in the world are entertained, informed, and even educated nowadays. And 2020 has shined an even greater light on that fact as many around the world have needed to adjust to life during a pandemic. At Akamai, we saw traffic delivered from our network jump 30% in March -- essentially creating growth that we expect to
Too many security efforts react to threats as they come. While security teams often succeed through Herculean efforts, being constantly under siege takes its toll on your resources. The relentless barrage of bot attacks will eventually crack the human- and system-based methods to block or mitigate them.
In April 2019, Netflix viewers streamed 164 million hours of on-demand content per day. Fast forward a year. In April 2020, Twitch streamed 55 million hours per day. The vast majority of that was live.