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This week Orange announced that Dailymotion, one of the biggest video platforms in the world, has chosen Orange Business Services to help optimize live streaming of sports and gaming events for its partners. The media delivery solution implemented by Orange Business Services and Akamai uses an extensive network of servers to accelerate the distribution of video content over the internet - enabling users to watch high-quality live video content online from a laptop, tablet or smartphone.

A Very Exciting Day for Akamai and Telefonica

Telefonica_Logo.pngHere at Akamai, it is our goal to work with Operators to build a more efficient network and a faster Internet service to meet the growing demands of their subscribers. We are thrilled to be announcing a strategic global alliance with one of the largest telecommunications companies in the world to deliver on that goal, Telefonica. And when we say "one of the largest"...Telefonica has over 323 million customers!
There's still time to register for next week's webinar! Join IDC's Greg Ireland and Akamai's Frank Childs on Wednesday, December 11th from 11-11:45am EST to learn how Operators can better service their subscribers with the implementation of CDNs.

 As stated above, the topic will be How CDN and Video Strategies Impact Subscriber Retention and Market Share Shifts. Greg and Frank will discuss key takeaways and actions based on recently completed research from IDC. In particular, they will cover how multiscreen services impact subscriber loyalty, how caching impacts broadband speeds and user satisfaction, and how online video expectations of the all important millennial demographic have changed.

Here's a glimpse of what you'll learn by attending the webinar...

  • What percentage of subscribers that consider TV Everywhere an important complement to Pay TV
  • Video usage expectations of the millennial demographic
  • Who viewers blame when OTT video streaming fails
  • How multiscreen is affecting subscriber loyalty
  • The financial impact of every 50,000 subscribers gained or lost per year

To learn more and register for this webinar please go to:
http://reg.dispeak.com/c/akamai/car/dec13/r.html#register

We hope you can join us. If you can't make it on the 11th but you're interested in the topic, please register and we'll send you a link to the recording of the session.

So...just how important are Operator CDNs?


Of course WE'RE going to say that Operator CDNs are important, we're Akamai. But what do the operators think? And further to that, what do the consumers think? In IDC's recently released white paper -- Broadband and Pay TV Operators Adopt CDN Strategies to Manage Changes in Consumer Video Behavior -- we find out.
 
This white paper draws on extensive interviews with leading communications service providers in the US as well as a survey of US consumers. The paper dives into the topics of multi-screen video services, network capacity management, improved video experiences and its impact on both revenue and customer satisfaction.
 
The research uncovered some enlightening statistics including:
 
  • How many subscribers consider TV Everywhere an important offering
  • How many viewers place the blame on operators when OTT video streaming fails
  • The revenue impact of every 50,000 subscribers gained or lost per year
  • The number of subscribers who would switch providers if their pay TV provider did not offer multi-screen services but another did
 
You will learn this and a lot more by reading the white paper which can be found on our website at: http://www.akamai.com/html/ms/cdn-strategies-whitepaper.html.
 
You can also learn about the findings in a live webinar being held on December 11th at 11am EST with the author of the paper, Greg Ireland and Akamai's Frank Childs. Register to attend at: http://reg.dispeak.com/c/akamai/car/dec13/r.html#register.
 
In the meantime, check out this fun infographic that summarizes some of the findings.

Türk Telekom and Akamai Team Up

Today is another exciting day for Akamai and our Aura Network Solutions team with the announcement of our strategic partnership with Türk Telekom.  We have teamed up to build a high capacity Operator Content Delivery Network (OCDN) for high-quality delivery of online content and video.  The OCDN will also optimize the network efficiency of Turkey's Internet infrastructure.


TT_Logo.png

 

The partnership will ensure a significant increase in speed and performance for broadband and mobile users in Turkey, particularly when accessing social media and popular online video sites.  It will also allow Turkish media companies to provide high quality content to their audiences outside of Turkey. 

 

If you don't already know, Türk Telekom is Turkey's leading communication and convergence technologies company with a modern network infrastructure covering the whole country; they offer a wide range of services to residential and commercial customers in fixed lines and broadband Internet.  With this partnership, Türk Telekom joins a select group of leading telecommunications companies - AT&T, KT and Swisscom (not too shabby) - who have entered a strategic partnership with Akamai to serve global and local customers on a joint technology and network platform.

 

I think it's always best said by our partners what a partnership with Akamai means to them.  At a press conference last Thursday in London, Türk Telekom CEO Tahsin Yılmaz commented...

 

"Türk Telekom built the communication infrastructure in Turkey and continues to invest in new technologies.  Our collaboration with Akamai is one of the key steps we have taken in this area.  As the leader of the Turkish telecommunication industry, we'll be offering benefits in cost and accessibility to all players in the Internet sector, from content providers and media organizations to the end users who access their services.  Akamai is one of the largest providers of content delivery and cloud services in the world and by providing faster access to popular rich media content within Turkey, both companies will ensure a highly efficient and top performing user experience to all of the stakeholders in the industry."

 

"We'll be contributing to the Turkish economy by exporting data to foreign countries.  This partnership will also significantly reduce our network costs associated with traffic originating from content across the globe.  Better yet, we will be making a significant contribution to Turkey's economy, as data traffic and services within Turkey will be accessed by users in other countries.  In a sense, we'll be exporting data to many international customers."

 

Together we are going to make a huge impact, it doesn't get more exciting than this!


To read the press release, please visit our press page.  To learn more about our Operator CDN solutions, please visit the Aura section of our site.


Tara Bartley is a Senior Product Marketing Manager at Akamai

On the Road with Aura Network Solutions

As previously posted here, Akamai's Frank Childs recently presented at the CDN Summit in NYC alongside Charter Communication's Kreig DuBose for a session titled "Deploying and Operator CDN to Enhance Customer Experience." Frank spoke about our Aura Network Solutions and Kreig explained his decision to select Aura, the results of the implementation and next steps. If you're interested in seeing the presentation, I've inluded the video below...

 

After the CDN Summit it was back on the road for the Cable Show in Washington, DC. The event was the perfect place to see new advances in interactive video applications, breakthrough technologies that are changing the way people communicate online, and multi-screen content delivery strategies, among others. And of course we heard from industry leaders talking about their investment and product development priorities for 2014 and beyond. While I spent some time celebrity spotting - MC Hammer, Ricky Schroder and JLo, to name just a few - our very own Kris Alexander presented in what is known as "Imagine Park" in the center of the exhibit floor. To a packed crowd, Kris showcased Akamai's "Hyperconnected Living Room Experience", explaining how the second screen trend is likely to evolve and what is possible in the world of synchronized experiences and companions apps.

Here is a video of his presentation.

 

As you might imagine, The Cable Show folks do a remarkable job of capturing all of the show's presentations online. Take a look at their web site to view more sessions at: https://2013.thecableshow.com

Tara Bartley is a Senior Product Marketing Manager at Akamai

Today we made an exciting announcement about Akamai's Aura Network Solutions, explaining the Operator CDN offerings that we have today and detailing new components, some of which came from the recent acquisition of Verivue.
 
We all know about the explosion of internet traffic over the past 5 years and how hyperconnected consumers are. Operators particularly feel the pain when trying to deliver content and video to their subscribers, via multiple devices, as they look to save costs, increase revenue, simplify their infrastructure and perhaps most importantly - deliver a superior user experience. Because of this, operators are increasingly deploying their own CDNs. That's where Aura comes in. Here are the highlights...

There are two main solutions within Aura, Aura Lumen, and Aura Spectra.  Aura Lumen is a suite of licensed Operator CDN (OCDN) solutions that enable operators to create new opportunities with a highly scalable media CDN for multi-screen video services, large object delivery and HTTP caching. The Aura Lumen OCDN provides a solution that directly impacts the bottom line by providing opportunities for new revenues, cost reductions and increased network efficiency. Aura Lumen also enables operators to offer multi-screen services and deliver a high Quality of Experience (QoE) for online content, including many OTT services, features that have been shown to increase subscriber satisfaction and loyalty.

Aura Spectra is a software-as-a-service (SaaS) CDN suite that enables operators to create new opportunities for delivery of multi-screen video services, large object delivery and commercial CDN services. Aura Spectra provides an operator with underlying CDN capabilities through an infra- structure that is maintained by Akamai and monitored 24/7, thereby eliminating most complexity.


Perhaps it's best said by our fearless leader... Mick Scully, the Vice President and General Manager of our Carrier Products Division here at Akamai...

"The value of CDNs is very clear to the operator community, but getting to a place where they can realize the benefits requires a deep understanding of the CDN market along with significant investment in technology. Through our Aura Network Solutions, we're able to provide operators with new ways to take advantage of the IP media revolution, evolve their business models and create opportunities to, differentiate their networks, and attract and keep new subscribers. And we're doing it in a way that's intended to be as flexible and cost effective for our customers as possible."

You can learn more from Mick about the market for operator CDN and our Aura offerings in a new video on our web site where he answers some questions from yours truly. You'll also find the full announcement, new product briefs and more at: Akamai.com/aura.

But don't just take my word for it. Check out what Multichannel News, Fierce Telecom, Video Nuze and Streaming Media had to say about Aura.

Akamai is pleased to once again be participating in the CDN Summit being held in NYC May 20, 2013. This year, we're delighted to be co-presenting with Charter Communications for the session Deploying an Operator CDN to Enhance Customer Experience at 3:00 p.m. ET. Akamai's Frank Childs will kick off the presentation with an update on our Aura Network Solutions, explaining how we provide an Operator CDN solution suite that enables an Operator to capitalize on the hyperconnectivity of its customers to transform the user experience, drive subscriber loyalty, impact revenues and manage revenue network costs. Charter's Kreig DuBose will then explain their decision to utilize a standard CDN approach for delivering video, the challenges and best practices for implementation, its architecture, rollout process, results and next steps. Frank and Kreig will field questions at the conclusion of the presentation.  
 
The CDN Summit is always a great opportunity to hear from vendors and peers in the industry. And spring is the best time to visit New York City. Come join us. For more information on the show and to register to attend, please visit: http://www.contentdeliverysummit.com/2013/.

CDN World Summit Asia - Will you be there?

CDN Asia begins next week and Akamai's Aura Network Solutions team will be there in full force. It's only natural since the event draws a "who's who" across the industry including CDN service providers (like Akamai), telcos and ISP's, OTT service providers, cable and satellite operators, content owners, etc.
 
We'll be using the event to talk more about what the company is doing in the region, our acquisition of Verivue, our partnership with Orange and our alliance with AT&T. It's pretty clear that a lot has been happening! All of which, benefits our customers. 
 
In addition, Akamai's Mick Scully, VP and GM of the Carrier Products Division, will participate in the event's conference program by presenting "The Convergence of Network, Cloud, and CDN to Build & Differentiate Telecom Services." Mick's session promises to be really enlightening. I'm sure he'd love to see you in the audience on January 29th at 12:20 pm local Singapore time.
 
If you're planning to be at the summit and want to learn more about how Akamai is partnering with international operators to lower their network costs and drive additional revenues, please come by and talk with us. Visitors to the summit can also see demonstrations of the Aura Network Solutions Operator CDN in the Akamai meeting room.
 
The CDN Summit takes place on January 29 & 30, 2013 at Marina Bay Sands in Singapore. You can find more details and registration information at: http://cdnworldsummitasia.com.

Tara Bartley is a Senior Product Marketing Manager at Akamai