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Recently by Sven Dummer
Protecting against online crime and fraud in an interconnected, cross-device world is more challenging than ever for companies transacting valuable assets with other companies over the Internet, selling products or information in a web application, or under regulatory compliance mandates.
Takeaways from Gartner IAM Summit 2018 with Royal Dutch Shell Shell's GM Digital Technologies and VP Innovation, Johan Krebbers, oversees the digital technology powering the $305 billion annual turnover behemoth, headquartered in the Netherlands. Johan Krebbers shared how his team supports the company's digital agenda with the Akamai Identity Cloud (previously Janrain) at the Gartner IAM Summit
There's no secret formula to quickly building brand engagement and generating lasting value out of your customers. However, if there's one component that companies often overlook in fostering a fully realized customer experience, it's loyalty and rewards programs. Customer loyalty programs are much more than mere mechanisms for doling out discounts, points and promotions; they are tailored brand interactions that enrich the customer journey.
Why customer experience is essential to (C)IAM success. Ten years ago identity and access management (IAM) solutions were used almost exclusively to control access by employees and contractors to enterprise resources. IAM solutions were architected to prevent access by unknown parties to company data and systems, while allowing a limited set of vetted and approved users access based on their job roles. It's no surprise that customer experience wasn't high
The Akamai Identity Cloud now has new reporting, analytics and visualization tools to help enterprises make sense of high-volume customer data.
Managing identities is a central concern of every enterprise. Almost all businesses have employee identity systems in place to manage internal access to different apps and systems within an organization. Sometimes, enterprises will attempt to extend their internal-facing identity management systems -- often called enterprise IAM, workforce IAM, or just IAM -- to their customer-facing apps, devices and web properties. Such an approach underestimates the significant differences between traditional IAM
The mastery of leading consumer product goods (CPG) brands when it comes to bricks-and-mortar sales does not easily translate online. With new branding, pricing and merchandising approaches -- and radically different skills, tools and approaches -- needed to succeed in the digital world, old-school CPG brands have lost ground to faster-moving, new-in-market competitors. This new competitive landscape, the evolution of market expectations and the impact of online shopping have led
We're happy to announce the availability of the first cloud-based, universal SIEM integration of customer event data through the Akamai Identity Cloud. Identity Cloud SIEM Integration connects with major Security Information and Event Management systems, such as IBM QRadar, Splunk, ArcSight, LogRhythm and McAfee. SIEM solutions give companies a centralized platform for combining signals across the enterprise's IT environment -- logs, network activity, cloud applications -- to detect security threats
Businesses around the globe are standing on the cusp of truly incredible change. The emergence of the Internet of Things presents new opportunities to gather valuable data and spin that information into powerful and impactful insights.