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Dear Developer: Are you ready for the holidays?

Dear Web & App Developer,


I trust that by now you have completed all your design, development and testing for the changes you've made to your web sites, e-shops and mobile apps and are planning to take time off during the holiday season.


OTT at your doorstep: Are you ready?

 

Consider this - the number of months needed to reach 1 million users in India since launch[1] :

 

Facebook - 10 months

Twitter - 12 months

Instagram - 2.5 months

HotStar - .2 months (6 days !!!)

 

So what is HotStar?  HotStar is one of the recent OTT video applications launched by Star India, launched to coincide with the start of the cricket world cup. Star is one of the largest media broadcasting houses in India and is part of the global NewsCorp network.  In the 40 days since being launched, Hotstar reached 40 million downloads and is still going strong. The platform today streams a wide variety of entertainment content and is reported to support more than 7000 device types.