Beyond the Looking Glass - The OTT Evolution in Indi ...

India, while at the cusp of becoming a digital, mobile first country, is also in the middle of evolving content consumption patterns. Hotstar's India Watch Report states that the video consumption in the country has seen a five-fold growth in just one year, with most of this growth is fuelled by mobile. In a country with close to 500 million mobile internet users, an average user spends up to 2.5