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One of the most frustrating experiences online is waiting for a page to load, or trying to complete a transaction for that 'must have' item, and being greeted with an unresponsive screen.  In fact, Akamai's 2015 Performance Matters report found that 49% of consumers expect a page to load in two seconds or less. As consumers' expectations for page load-speed increases, their patience for slow-loading websites decreases. Currently, only 51% of consumers "wait patiently" for a website to load, compared to 63% five years ago.

Green is the Warmest Color

Recently, Akamai announced the company's plans to expand its sustainability initiatives through an innovative renewable energy procurement strategy. Unlike many of its peers in the tech industry, Akamai does not operate its own data centers. That means, for example, we don't have roofs on which to install solar panels, which is one key way of generating your own renewable power.

Recently, Dan Shugrue, one of our product marketing directors at Akamai was published in InfoSecurity magazine. His article, Barbarians at the Gate - Shoring Up Web Application Defenses with Client Reputation takes an incisive look at how client reputation monitoring can help bolster web security efforts. Dan argues that as attacks evolve, companies doing business on the web (and who isn't these days)must evolve their strategies for identifying and defending against attacks to be most successful. And a strategy that involves the use of client reputation capabilities to identify bad actors, before they act, is one important strategy to consider.

Akamai Security Researcher Or Katz was recently published at InfoSecurity talking about how to defend against web application account takeovers with cloud security intelligence.

Challenging the WAF Status Quo

Akamai is proud to have recently improved its position in the "Challengers" quadrant of Gartner, Inc.'s Magic Quadrant for Web Application Firewalls*.

Gartner states: "By year-end 2020, more than 60% of public Web applications protected by a Web application firewall (WAF) will use WAFs delivered as a cloud service or Internet-hosted virtual appliance -- up from less than 15% today."

Tim on a tablet in Toledo...? No Problem

Anyone following the Akamai blog for the past few weeks will have seen a lot of talk about this thing we're calling "situational performance." Product Manager Assaf Kremer explained why one size doesn't fit all in today's web performance world.

M.J. Johnson, a Product Marketing Director here at Akamai - and his whiteboard - were ready for a close up to illustrate how user situations impact web performance.

Now, it's Mike Afergan's turn. Mike is the Senior Vice President and General Manager of the Web Experience Business Unit at Akamai. He recently sat down with Dana Gardner of BriefingsDirect to discuss the various trends that are driving the transition from "web site" to "web experience" and why performance optimizations based on those individual user situations are critical to delivering a great user experience.

Listen to the podcast. Find and download it on iTunes. Read a full transcript or download a copy. The options are almost limitless.

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Rob Morton is a senior public relations manager at Akamai

It wasn't too long ago that going on the web meant you were sitting at a desk, with a computer sporting a fixed-line connection. For companies doing business online, there were distinctly fewer variables that impacted web site performance and the user experience.

Fast forward just a few years and the world has radically changed. Mainstream use of Wi-Fi, cellular, smartphones, tablets and connected devices such as TVs and game consoles have fundamentally changed the way we experience the web. Not only that, it's now exponentially more difficult for online brands to ensure their users have a great experience.

Is there a way to manage this increasing complexity and think differently about web performance? M.J. Johnson, one of Akamai's product marketing professionals certainly thinks so, and illustrates his view on situational performance in the below video.



To learn a bit more, check out this great conversation between Akamai's Mike Afergan and entrepreneur, strategy consultant and blogger Sramana Mitre.

Rob Morton is a senior public relations manager at Akamai


The Sun Rises on Sola Media Solutions

Just in time for the International Broadcasting Convention (IBC), Akamai earlier today introduced Sola Media Solutions. A comprehensive set of cloud based, integrated services, Sola Media is designed to meet the increasing audience demand for content that is available when and where viewers want it, on a wide variety of devices, and with the highest quality possible.

Put simply, Sola Media is all about giving our customers an easy and effective way to address the core challenges of providing an engaging audience experience. We can help them adapt and protect content and ensure that content is connected in the larger video ecosystem with Sola Vision. We allow our customers to store and deliver content with Sola Sphere. And we give them the tools to better understand the user experience with Sola Media Analytics.

If you're going to be at IBC in Amsterdam, stop in at Stand 7.K36 and ask to see Sola Media Solutions in action - especially the brand new cloud-based transcoding and stream packaging capabilities. Or, watch the below video. Our director of product marketing for Sola Media Solutions discusses why we believe Sola Media is a great way for content providers to engage audiences with superior quality video, solve the challenges of multi-device consumption, and increase video monetization. At the end, there is an opportunity to schedule a meeting or demo if you'd like more information.




Rob Morton is a senior manager for public relations at Akamai


Avoiding Security Subsistence Syndrome

At the recent Hack in the Box 2012 security conference in Amsterdam, Andy Ellis, Akamai's Chief Security Officer took to the stage to provide a candid, behind the scenes look at how the company's security program has evolved over time.

The talk focused on the concept of the security poverty line - a term coined by 451 Group analyst Wendy Nather to describe organizations that don't have the resources to do the bare minimum in security - and addressed how companies can evolve from operating under security subsistence syndrome to working in a world class security organization.

Andy's real-world examples from within the walls of Akamai provide great insight into some of the ways security professionals can do the most with what they have, ultimately shifting their focus from simply being compliant to actually meeting their real security goals. Later this year, Andy will be delving into some of the topics discussed at HITB Amsterdam in greater detail. Check back for more details.



Rob Morton is a senior manager, public relations at Akamai  
While in Boston to attend the 2012 BIO International conference, Rt Hon David Willetts, UK Minister for Universities and Science took a detour across the river to Akamai's Cambridge, MA headquarters.

Mr. Willetts' duties include responsibility for cybersecurity in the UK Department for Business, Innovation & Skills, and during his visit he was able to spend some time discussing with Akamai Co-founder and Chief Scientist Tom Leighton, as well as members of Akamai's public sector team, how government organizations can best protect their online assets.

The visit seems a natural extension of the work Mr. Willetts is doing back in the UK which includes overseeing the development of hubs to enable businesses to share information on cyber threats and a commitment to find new ways to bring businesses, academics and government together to exploit the latest security innovations. It'll be interesting to see how that effort unfolds.


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Rt Hon David Willetts and Tom Leighton in the Akamai NOCC
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