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Mobile-app Only: Trend or Fad?

Over the last few years, Indian startups have been disrupting traditional business models and meeting market needs with 'mobile' being the focal point. The world is sitting up and taking notice, as India leads the way with its unique 'mobile-app' only approach to various market needs. Increasingly with the advent of hyperlocal commerce players, app only models have gained traction and many of India's eCommerce giants have either gone mobile or are thinking of moving to the app only model. 

Move over SMAC! The eCommerce Industry in India has already adopted Social, Mobile, Analytics and Cloud (SMAC) in a big way and even the smaller players are well aware of their massive benefits. In fact today these have become a necessity to stay competitive and some of the innovations are coming from the smaller players.