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The Competitive SaaS Market: How to Gain and Retain Customers

I've had countless conversations with SaaS providers to discuss the major challenges they face as a business, and specifically, what metrics they track. I expected to hear a similar story from providers, that their top priorities were security and performance, followed closely by features and functions and competitive pressures. While providers agree that these are all important aspects of their overall solution, and are ultimately required to be monitored for the optimal delivery of their applications to the end users, they see their two major challenges more generally: customer acquisition and customer retention.