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Recently by Paul Jackson
Agility has proven to be a key weapon in the publisher arsenal during the pandemic. Agile firms -- particularly news publishers -- that switched directions or added digital services quickly reaped the rewards of new readers and viewers, even if the audience boost didn't result in a similar increase in revenues for ad-based services in the short term.
The pandemic has had a profound short-term effect on publishers around the world -- a jump in readership somewhat dampened by disappearing advertising revenue. In many media firms, the digital channel has become most important, accelerating the move to digital while also highlighting the fragility of the display advertising market.
Many of us have spent far more time at home looking at screens to keep up to date with the world than would have seemed possible at the start of the year. In the UK, as with many other countries, the lockdown rules and pandemic response were changing on a near-daily basis, and the 5 PM government briefing became a regular fixture of the evening news. Unsurprisingly, those media firms