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Recently by Noreen Hafez

Noreen Hafez

Noreen Hafez

April 18, 2016 6:30 AM

Akamai's State of the Art Command and Control Center ...

If you've ever visited the Akamai Network Operations Command Centers (NOCC) or Security Operations Control Centers (SOCC), you're familiar with Akamai's expansive state-of-the-art nerve centers of data collection. Every second of every day, the Akamai NOCCs and SOCCs provide customers with a broad breadth of insight into global network conditions and threatening activity, wherever the activity may be occurring.

Noreen Hafez

Noreen Hafez

April 21, 2015 11:31 AM

Writing the Next Chapter in Online Video Monetizatio ...

After a dozen years in the advertising industry, looking back I remember the first few chapters of online video being written, as more and more content began to make it onto the Internet. A few years later the same online video content was starting to be accessed on mobile devices, and I was trying to pitch a partnership with a video ad network; a couple of executives at the online

Noreen Hafez

Noreen Hafez

July 19, 2013 9:41 AM

The Effects of Video Failures on Your Audience

Last week we published the below high-level info-graphic showing how online video performance impacts viewer behavior. These stats are based on a scientific research paper released by Ramesh K. Sitaraman, an Akamai fellow and professor of computer science at UMass-Amherst, and S. Shunmuga Krishnan, a senior system software engineer at Akamai. One of my favorite key takeaways is what we're calling the 2-second rule, which shows that videos with a start-up

Noreen Hafez

Noreen Hafez

April 17, 2013 10:15 AM

Deploying More Effective Video Analytics: Analyze. O ...

This is the second installment in a series of posts that discuss various challenges of online video and how Akamai's Sola Media Solutions can be used to address those challenges.What goes into a successful media analytics strategy? How can video analytics help you control costs, ensure service delivery quality and maximize ROI? This was one of several recurring topics during the many conversations that we enjoyed during last week's NAB

Noreen Hafez

Noreen Hafez

March 1, 2013 9:03 AM

A Key Launch: Ad Integration Services

Last week, Akamai launched Sola Ad Integration Services, a cloud-based solution designed to enable targeted, dynamic ad insertion into online video streams on live, linear and VoD content. Why is this so important? The simple answer is a projected $4.14 Billion in ad spending in 2013 that's growing to $8.04 Billion by 2016 according to eMarketer. Reaching your audience when they're viewing their favorite video content across a dramatically growing

Noreen Hafez

Noreen Hafez

May 16, 2012 12:47 PM

Do Analytics Need Your Daily Attention?

Weeding your lawn every year can seem daunting, time consuming, and when not done correctly, ineffective!  The same goes for analytics. With so many charts and graphs, you can get into data overload if you don't know what to monitor. Understanding the most effective ways to engage with an analytics tool will not only simplify matters, it can save you time and transform your business!  Depending on what type of

Noreen Hafez

Noreen Hafez

December 1, 2011 4:09 PM

Video Therapy: How Can I Get More People to Like Me?

When offering video online, there's a lot to think about. So much goes on before a viewer even has the opportunity to play back your content. You need to produce the content, edit it, test it with an audience and encode it. Then there's the player design, player functionality, multi-device support and apps strategy... Apple, Android, streaming, storage, HTML5...Meltdown.There are many aspects of successful video delivery. Drawing the audience to