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Recently by Melis Unsal
The Challenge: Achieve Consistent Contribution while Maximizing Audience Reach Audiences are becoming increasingly distributed not only from a geographical perspective, but also in the channels viewers use when consuming live content. Content providers need a solution to efficiently and easily reach a distributed audience, while ensuring they are delivering an engaging experience to each of their viewers across across a variety of outlets.
Live streaming poses a unique set of challenges and online audiences can only be monetized to the extent that they remain engaged. From an advertising perspective, the viewing experience between your live content and the ads needs to not only be seamless, but also highly targeted in order to achieve meaningful returns. Prefetch is the name of the game.