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Recently by Lelah Manz

Lelah Manz

Lelah Manz

November 28, 2011 8:29 PM

Validation that Social is Driving Commerce

Much has been made this year about the rise of Social Commerce.  Retailers have seized upon the opportunity to tap into the social network "amplification" effect, to capitalize on the viral word of mouth potential.   This holiday season the social marketing activity has taken on a fever pitch, with the majority of retailers publicizing their holiday deals, and in some cases offering social-only offers, through Facebook and Twitter.  This begs

Lelah Manz

Lelah Manz

November 28, 2011 1:17 PM

Cyber Monday trending 43% higher than 2010

Akamai's Net Usage Index for Retail shows the strong holiday shopping traffic trend continues, with Cyber Monday trending 43% above 2010, and 109% above the 8 week average as of noon ET.  Although higher than 2010, it has yet not reached Black Friday levels.  At noon on Black Friday shoppers had already viewed 45.8 billion page views, versus 41 billion so far today.  While Black Friday peaked in the morning

Lelah Manz

Lelah Manz

November 26, 2011 11:05 AM

Couch Commerce Takes a Cut at Midnight Doorbusters ( ...

Lots to talk about this morning, with the online trends emerging from Black Friday, and Saturday starting off very strong.  This post is long as a result but will cover some interesting data:•    Black Friday traffic growth over 2010•    The Black Friday surge of late night online shoppers•    Saturday growth trends so far•    A comment on web site availability issuesBlack Friday Traffic up 30%While nowhere near as explosive as Thanksgiving

Lelah Manz

Lelah Manz

November 25, 2011 10:43 PM

Reasons to be Bullish? Thanksgiving Traffic Explode ...

As my colleague Mithu just said to me, "don't jinx it!"  Given it's still early in the weekend, I'm trying my very best to keep my enthusiasm in check.  However the traffic levels we saw over the past 48 hours - and anecdotal data from our Holiday Tiger Team - have me feeling very bullish about our retail customers' success this holiday weekend.Here's a rundown of the most interesting data

Lelah Manz

Lelah Manz

November 24, 2011 7:51 AM

The Calm Before the Storm (Part 3 of 'Live on the Fr ...

It's suddenly gone quiet here at Akamai.  The phone is ringing less.  Emails have slowed to a crawl.   While our Net Usage Index for Retail as of yesterday is showing retail traffic hitting new peaks - we are now trending 40% above traffic levels this time last year globally and 50% in North America - the true scaling test for retailers will begin this afternoon.  Our months of preparation are

Lelah Manz

Lelah Manz

November 23, 2011 9:52 AM

The Holiday Conversion Index - which shopping days d ...

Many of the analysts and data providers offering insight into the trends of the online holiday shopping season focus on the peak days for revenue.  While an important metric from a retailer's perspective, it doesn't paint the full picture of how shoppers are using the Internet to drive their entire shopping experience. The Conversion IndexUsing Akamai's Net Usage Index for Retail we are able to identify some interesting behaviors around

Lelah Manz

Lelah Manz

November 22, 2011 7:10 AM

Live on the Front Lines of the Holiday Shopping Seas ...

For dozens of us at Akamai, and hundreds of our retail customers, we formally begin the biggest online shopping season of the year on Thanksgiving Day.  We have team members around the world who have been working closely with our retail customers for much of the year to ensure a rich and engaging, always available, and consistently performing site this season.  It's an exciting time as we see the fruits