Late last month I attended the Future Stores 2015 conference in Seattle. If you haven't heard of Future Stores before, here's some brief background: it's held by Worldwide Business Research and brings together retail, omni-channel, customer web experience, and IT execs to focus on in-store innovation and how to bridge the digital and physical retail environments. As Chief Strategist of Commerce at Akamai, I was excited to learn how future-thinking stores are innovating and better understand how Akamai fits into the picture. This is the second follow post that I'm doing to recap some of the highlights I heard at the conference. My first post highlighted how Macy's Go was personalizing and streamlining the omnichannel shopping experience.
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In April of this year, we got the official word -- the average webpage now exceeds 2MB in size. If it seems like page size is increasing at an incredible rate...you aren't imagining things. In July of last year, the average page size had just exceeded 1.5 MB for the top 1,000 websites.