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Future Stores Follow Up Part 2

Late last month I attended the Future Stores 2015 conference in Seattle. If you haven't heard of Future Stores before, here's some brief background: it's held by Worldwide Business Research and brings together retail, omni-channel, customer web experience, and IT execs to focus on in-store innovation and how to bridge the digital and physical retail environments. As Chief Strategist of Commerce at Akamai, I was excited to learn how future-thinking stores are innovating and better understand how Akamai fits into the picture. This is the second follow post that I'm doing to recap some of the highlights I heard at the conference. My first post highlighted how Macy's Go was personalizing and streamlining the omnichannel shopping experience.

Following Up from Future Stores Part 1: Macy's Go

Late last month I attended the Future Stores 2015 conference in Seattle. If you haven't heard of Future Stores before, here's some brief background: it's held by Worldwide Business Research and brings together retail operators, omni-channel, customer experience and IT execs to focus on in-store innovation and how to bridge the digital and physical retail environments. As Chief Strategist of Commerce at Akamai, I was excited to learn how future-thinking stores are innovating, and better understand how Akamai fits into the picture. This is the first of two follow up posts. I'll start by recapping some of the innovations retailers have already started putting into practice.

In April of this year, we got the official word -- the average webpage now exceeds 2MB in size. If it seems like page size is increasing at an incredible rate...you aren't imagining things.  In July of last year, the average page size had just exceeded 1.5 MB for the top 1,000 websites. 

Last week, Google officially rolled out its mobile friendly update, which "boosts the ranking of mobile friendly pages on mobile search results." A long time in the making, the update is a response to the increasingly mobile world we live and work in. This update underscores Google's focus on mobile customer experience. For companies scrambling to respond to this development, fret not. Akamai, the leader in optimizing mobile performance, is here to help. In this post, I'll discuss what drove Google's focus toward customer experience, identify a solution considered a Google best practice, and highlight the specific ways Akamai can provide a seamless experience across devices that meet consumers increasing performance expectations.
As I alluded to in my last post, Responsive Web Design (RWD) is more than just a Google recommended best practice - it's essential for retailers to provide a seamless customer experience across the multi-device retail landscape. RWD offers a host of advantages, but I want to focus on two primary ones.
In 2014, we hit the mobile tipping point - total global users of mobile phones outpaced those on desktop. In 2015, discussions on mobile are most often centered around how to best take advantage of mobile's growth in eCommerce, rather than on mobile's growth alone. Below, I've compiled a few of my favorite statistics that really put this into perspective:
From February 17-20, I left the frigid east coast to visit Palm Springs for eTail West, the premier online retail conference attended by many eCommerce innovators. I have been attending this event for many years and I was glad that it was once again in Palm Springs - not just because of the great weather and palm trees but it is where my mind associated with the event and the venue - since I first attended eTail West years ago.
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