Akamai Diversity

The Akamai Blog

Recently by Gregory Griffiths

Gregory Griffiths

Gregory Griffiths

January 5, 2018 10:21 AM

Omnichannel engagement opportunities in the pharmace ...

Healthcare end users are becoming savvier and have more control over their choice of treatment and medication. With the numerous sources available on the internet, medical information is never more than a click away. Cutting through the noise and building end-user engagement should be a major priority for any pharma company, but for many, there is still a long way to go. Organizations that capitalize on these opportunities will enjoy

Gregory Griffiths

Gregory Griffiths

December 21, 2017 11:19 AM

Get more out of your brand's website

The customer engagement landscape has changed dramatically over the last several years. Social media, mobile devices, e-commerce, and other digital platforms require brands to expand their marketing and business strategies. Managing all of these different touch points can seem overwhelming, but your website can act as your command center for a modern digital engagement strategy.

Gregory Griffiths

Gregory Griffiths

October 18, 2017 8:32 AM

Top 5 trends for customer experience in 2018

In the digital age, customer experience is king. With so many new channels to navigate and an abundance of options right at consumers' fingertips, one of the most compelling differentiators brands can offer is a superb experience. In fact, a 2016 Forrester Research study discovered that 72 percent of businesses identified enhancing the customer experience as one of their primary objectives.

Gregory Griffiths

Gregory Griffiths

August 4, 2017 10:18 AM

How to achieve a single 360 degree view of your cust ...

Sir Francis Bacon is famously credited with the saying "Knowledge is power." Businesses across the globe have been taking that idea and running with it, investing in powerful data analytics programs to enhance every aspect of their operations. Customer engagement is perhaps the most fertile ground for such efforts, as big data and advanced analytics tools can help organizations capture a more complete picture of consumers and improve their interactions

Gregory Griffiths

Gregory Griffiths

July 10, 2017 12:26 PM

Why top marketing teams rave about CIAM

What separates the top performing marketing teams from the rest of the pack? Do they just put in more effort and go the extra mile? Or is it a matter of having more resources at their disposal?

Gregory Griffiths

Gregory Griffiths

March 7, 2017 10:13 AM

How to build brand loyalty for the consumer packaged ...

Consumer packaged goods (CPG) brands that fail to cultivate direct relationships with consumers will see their loyalty dwindle, and ultimately disappear. To combat this consumer apathy, CPG brands need to establish a digital consumer strategy.