Get In Touch
Recently by Gregory Griffiths
Customer data -- consumers' digital identities -- are the heart of each brand's digital transformation and the driving force behind future innovation. With heightened public awareness and new regulations, the value of customer data and the need to manage this data in a transparent and secure manner are greater than ever.
Artificial intelligence has gained a lot of attention in recent years as the technology matures well past the "proof of concept" stage and offers tangible, real-world applications. Demand for AI-based solutions has grown at a rapid clip: According to a recent ResearchandMarkets report, the global AI market is expected to increase at a 36 percent compound annual growth rate through 2025, when it will be valued at $190 billion.
Digitization is at once a huge opportunity for traditional media companies, as well as a considerable risk. It's a risk well worth taking, though. Viewer demographics are becoming increasingly fractured, as consumers access content across a wide variety of platforms, including both digital and traditional formats. As Accenture noted, traditional revenue streams no longer present the growth opportunities the media industry is accustomed to, and swift change is necessary to
Many of the discussions surrounding digital transformation have focused on the technology: mobile applications, cloud platforms, artificial intelligence, big data, and so on. However, having the technological foundation to support such innovations is only one piece of the digital transformation puzzle.
Are you getting the customer insights and actionable intelligence your company needs to optimize marketing and business decision-making in the digital age? According to Forrester Research, insights-driven businesses are growing 8 times faster than global GDP. To up their game, companies are combining customer profile and behavior data with a new generation of business intelligence tools. The real key to mastering your data and gaining actionable insights is combining a
Digital transformation initiatives have the potential to drive customer engagement, open up new revenue streams and improve time to market on new products and services, but the insurance sector has been slower than most industries to adapt.
Digital marketing professionals cleave to a deceptively simple maxim: Follow the customer. It's increasingly difficult to adhere to this piece of advice, as consumers engage across a widening variety of channels and become more challenging to track. Social media networks, mobile applications and brand websites are just a few of the many touchpoints that must be accounted for.
What was your first pet's name? What street did you grow up on? What is your mother's maiden name? What city were you born in? Intended as a convenient and last-ditch workaround for forgotten credentials, security questions that rely on factual data have the unintended consequence of creating an additional attack vector. In addition to providing an additional attack vector if data is compromised, the question forms themselves present
E-commerce has been a disruptive force for retailers and CPG brands alike. With more avenues for engagement than ever before, marketers have difficulty allocating resources and knowing precisely where to place the strongest marketing emphasis.