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Recently by Gregory Griffiths

Gregory Griffiths

Gregory Griffiths

June 25, 2018 3:36 PM

Your customer IAM choice: To build or to buy (Part 2 ...

Recognizing your brand's need for a customer identity and access management platform is an important milestone to reach, but it's only the first step on the journey to implementation. Inevitably, all CIAM project owners are faced with an extremely important decision: to build or buy their customer identity management platform?

Gregory Griffiths

Gregory Griffiths

June 24, 2018 12:04 PM

How identity resolution and anonymous-to-known capab ...

From the barista who knows exactly how sweet you like your daily nonfat, caramel macchiato to the CPA who's been doing your taxes for years, personalization is at the core of the services you love and return to. For brands, knowing your customers is the key to engaging them, building loyalty and driving revenue. The ability to understand your brand's consumers -- from anonymous visitors to known and loyal customers

Gregory Griffiths

Gregory Griffiths

June 11, 2018 4:07 PM

Your CIAM choice: To build or to buy (Part 1)

Customer data -- consumers' digital identities -- are the heart of each brand's digital transformation and the driving force behind future innovation. With heightened public awareness and new regulations, the value of customer data and the need to manage this data in a transparent and secure manner are greater than ever.

Gregory Griffiths

Gregory Griffiths

May 14, 2018 12:33 PM

The robots are coming: Media marketers respond to th ...

Artificial intelligence has gained a lot of attention in recent years as the technology matures well past the "proof of concept" stage and offers tangible, real-world applications. Demand for AI-based solutions has grown at a rapid clip: According to a recent ResearchandMarkets report, the global AI market is expected to increase at a 36 percent compound annual growth rate through 2025, when it will be valued at $190 billion.

Gregory Griffiths

Gregory Griffiths

April 30, 2018 10:10 AM

How top digital media companies manage today's subsc ...

Digitization is at once a huge opportunity for traditional media companies, as well as a considerable risk. It's a risk well worth taking, though. Viewer demographics are becoming increasingly fractured, as consumers access content across a wide variety of platforms, including both digital and traditional formats. As Accenture noted, traditional revenue streams no longer present the growth opportunities the media industry is accustomed to, and swift change is necessary to

Gregory Griffiths

Gregory Griffiths

April 20, 2018 12:07 PM

Why digital transformation is about more than just t ...

Many of the discussions surrounding digital transformation have focused on the technology: mobile applications, cloud platforms, artificial intelligence, big data, and so on. However, having the technological foundation to support such innovations is only one piece of the digital transformation puzzle.

Gregory Griffiths

Gregory Griffiths

March 27, 2018 11:12 AM

How customer insights drive business forward

Are you getting the customer insights and actionable intelligence your company needs to optimize marketing and business decision-making in the digital age? According to Forrester Research, insights-driven businesses are growing 8 times faster than global GDP. To up their game, companies are combining customer profile and behavior data with a new generation of business intelligence tools. The real key to mastering your data and gaining actionable insights is combining a

Gregory Griffiths

Gregory Griffiths

February 27, 2018 8:35 AM

What's driving digital transformation in the insuran ...

Digital transformation initiatives have the potential to drive customer engagement, open up new revenue streams and improve time to market on new products and services, but the insurance sector has been slower than most industries to adapt.

Gregory Griffiths

Gregory Griffiths

February 21, 2018 11:25 AM

5 Steps to Crafting a Powerful Omnichannel Digital M ...

Digital marketing professionals cleave to a deceptively simple maxim: Follow the customer. It's increasingly difficult to adhere to this piece of advice, as consumers engage across a widening variety of channels and become more challenging to track. Social media networks, mobile applications and brand websites are just a few of the many touchpoints that must be accounted for.