Akamai Diversity

The Akamai Blog

Recently by Gregory Griffiths

Gregory Griffiths

Gregory Griffiths

October 31, 2018 11:30 AM

The convergence of customer experience and data priv ...

Akamai Customer Day 2018 in London brought together an elite roster of identity leaders and marquee Akamai customers. Kicking off Cybersecurity Awareness month, senior representatives from some of Akamai's multinational clients -- from global pharmaceutical, telecommunications and consumer products companies -- discussed how to manage security and privacy risks in order to protect data and build trust-worthy customer engagement.

Gregory Griffiths

Gregory Griffiths

October 12, 2018 12:19 PM

Why top brands put identity first

Today's consumers are digital natives. The median age of the world's population is less than 30 years old. 48% of the US population was born in the digital age -- after 1980 -- and has never experienced life without computers, video games, social media and the Internet. And even those of us who are older have spent the past 10+ years with a mobile phone glued to our hand, shopping

Gregory Griffiths

Gregory Griffiths

September 28, 2018 8:31 AM

Customer identity management drives loyalty program ...

When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with high-performing rewards programs were more likely to have customers who were willing to pay more for that brand and who intended to increase the amount and frequency of their spending with that business.

Gregory Griffiths

Gregory Griffiths

September 6, 2018 11:08 AM

Case Study: How to Balance Compliance Demands with L ...

Adhering to the General Data Protection Regulation and other consumer protection regulations is a challenge tackled by consumer product brands all over the world. How do you follow these guidelines on how customer data is gathered and leveraged without hamstringing your customer loyalty program and engagement efforts?

Gregory Griffiths

Gregory Griffiths

August 9, 2018 10:14 AM

How to build customer trust online

For most brands, customer data and consents are their most treasured assets. Data fuels innovations in products and services and enables the level of personalized experience that many channel managers view as necessary for maximizing consumer loyalty. However, mishandled and stolen data have led to marked degradation in the level of trust that many consumers have in online services, commerce and marketing. Developing and implementing a data strategy that fosters

Gregory Griffiths

Gregory Griffiths

July 23, 2018 10:16 AM

Digital transformation success stories for the healt ...

The state of digital transformation in healthcare is sort of a good news/bad news situation. The good news? A recent IDG study revealed that the healthcare sector is one of the leading proponents of digital transformation, trailing only the professional services and financial industries in terms of adopting digital-first strategies.

Gregory Griffiths

Gregory Griffiths

July 9, 2018 3:45 PM

Customer identity management: build vs. buy (Part 3)

Welcome to the final installment of our investigation into the options of building your own customer IAM solution or purchasing a solution from an enterprise CIAM vendor -- Build vs. Buy. In part two, we detailed many of the inherent challenges of building a customer identity management platform from scratch. In this, the third and final part of this series, we'll look at some of the key factors to consider

Gregory Griffiths

Gregory Griffiths

June 25, 2018 3:36 PM

Your customer IAM choice: To build or to buy (Part 2 ...

Recognizing your brand's need for a customer identity and access management platform is an important milestone to reach, but it's only the first step on the journey to implementation. Inevitably, all CIAM project owners are faced with an extremely important decision: to build or buy their customer identity management platform?

Gregory Griffiths

Gregory Griffiths

June 24, 2018 12:04 PM

How identity resolution and anonymous-to-known capab ...

From the barista who knows exactly how sweet you like your daily nonfat, caramel macchiato to the CPA who's been doing your taxes for years, personalization is at the core of the services you love and return to. For brands, knowing your customers is the key to engaging them, building loyalty and driving revenue. The ability to understand your brand's consumers -- from anonymous visitors to known and loyal customers