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Recently by Gregory Griffiths
Identities are complicated. Getting to know someone well takes time and effort. When you first meet someone new, you ask a lot of questions to understand who they are and how you should relate to them. Social context also provides many cues for us as individuals. As relationships deepen, the nuance of individual personalities becomes revealed to us as we probe deeper, and also create shared experiences with others.
The rise of the digital-native consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether the goals are to acquire new leads, increase on-site engagement, collect and leverage customer insights or all of the above, a comprehensive customer identity and access management (CIAM) solution will play a critical role.
Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given the increased competition from streaming applications, OTT content providers and other media services, it's only natural that players in the entertainment industry would look for new ways to differentiate themselves and better engage fanbases.
Customer loyalty platforms truly came into their own in 2018, as more brands realized that rewards programs could offer more to their customers than just cost-savings, thereby driving long-term value. Forrester Research shows that customers who feel valued are far more likely to continue buying from a brand, increase the amount they spend with that brand and even advocate for it.
Identity and access management is an essential component of customer security and privacy. In an age of escalating security threats and ever-increasing data breaches, protecting customers from identity theft, account takeover and privacy abuses requires sophisticated identity and access management capabilities. At the same time, customer expectations for seamless, personalized omni-channel experiences continue to rise, straining traditional approaches to identity management. Increasingly security and risk professionals are turning to a
The EU's General Data Protection Regulation made 2018 the year that data privacy went global. Data security and privacy is an important issue for brands and consumers alike. Every year, a new highly recognizable name enters the ignoble ranks among those organizations that have suffered an expensive and embarrassing data breach.
Akamai Customer Day 2018 in London brought together an elite roster of identity leaders and marquee Akamai customers. Kicking off Cybersecurity Awareness month, senior representatives from some of Akamai's multinational clients -- from global pharmaceutical, telecommunications and consumer products companies -- discussed how to manage security and privacy risks in order to protect data and build trust-worthy customer engagement.
Today's consumers are digital natives. The median age of the world's population is less than 30 years old. 48% of the US population was born in the digital age -- after 1980 -- and has never experienced life without computers, video games, social media and the Internet. And even those of us who are older have spent the past 10+ years with a mobile phone glued to our hand, shopping
When done right, a rewards program can establish strong connections with customers, cultivate brand loyalty and even drive sales. A 2017 MIT Sloan Management Review study revealed that companies with high-performing rewards programs were more likely to have customers who were willing to pay more for that brand and who intended to increase the amount and frequency of their spending with that business.