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Recently by Gregory Griffiths
As campaigns and digital experiences become more individualized, they can create a challenge for delivering content to consumers at the highest velocity. Having each paid search, social media, and email marketing campaign add unique query string parameters to requests is critical for tracking the ROI of a company's marketing spend. This pursuit of granular user data can place a stubborn limit on the ability of B2C companies to maximize the
Welcome to the Akamai October 2020 Update - a week of product updates, new features, and innovations. We'll be highlighting a different area of our portfolio each day this week. In today's post, we look at our enhanced edge computing capabilities and how they help developers more effectively and rapidly improve customer experiences on the Akamai platform.
With each iteration, Akamai moves nearer to our goal of enabling elite performance by the development teams that depend on Akamai for delivering reliable and highly performant experiences to their customers. The March 2020 release empowers teams to develop at the Akamai edge with even greater velocity, security, and visibility.
As part of our October release, we are making our onboarding experience much faster and simpler. These benefits are extended to new customers looking to onboard and protect new hostnames on Akamai - as well as existing customers looking to spin up, test, and protect new functionality within their site or applications.
Identities are complicated. Getting to know someone well takes time and effort. When you first meet someone new, you ask a lot of questions to understand who they are and how you should relate to them. Social context also provides many cues for us as individuals. As relationships deepen, the nuance of individual personalities becomes revealed to us as we probe deeper, and also create shared experiences with others.
The rise of the digital-native consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether the goals are to acquire new leads, increase on-site engagement, collect and leverage customer insights or all of the above, a comprehensive customer identity and access management (CIAM) solution will play a critical role.
Rewards programs have long been synonymous with retailers and brand manufacturers, but over the past couple of years, entertainment and media companies have started getting in on the action. Given the increased competition from streaming applications, OTT content providers and other media services, it's only natural that players in the entertainment industry would look for new ways to differentiate themselves and better engage fanbases.
Customer loyalty platforms truly came into their own in 2018, as more brands realized that rewards programs could offer more to their customers than just cost-savings, thereby driving long-term value. Forrester Research shows that customers who feel valued are far more likely to continue buying from a brand, increase the amount they spend with that brand and even advocate for it.