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Recently by Chris Wraight
On its 20th anniversary, Singles' Day (11 November), a popular Chinese shopping day meant to celebrate the status of those who are single, set a new one-day record of $38 billion in sales, a 26% increase over 2018 ($30.7 billion), according to multiple media reports. However, according to Akamai data, the mobile bounce rate for all the retailers we tracked showed an increase of nearly 40% to 42.80%, which
This Diwali we saw mobile usage increase 24% over 2018, at the expense of desktop and tablet devices, as mobile shoppers continued to research before buying, even while in a store. At the same time, bounce rates increased, which means shoppers were likely dissatisfied with their experience and searching for a site that offers a better CX.
Executive Summary In 2018, Akamai reported for the first time that shoppers used mobile devices more than desktops for all the major peak traffic events we measured. Interestingly, they often don't complete their purchase on a mobile device. If the most recently concluded back-to-school shopping period and Amazon Prime Day are any indicator, the trend is here to stay and likely to increase into the holiday shopping season.
For the just-completed Amazon Prime Day (a full 48 hours this year), published reports indicate that it was the largest shopping event in Amazon's history, exceeding their own 2018 sales for both Black Friday and Cyber Monday combined.
Mother's Day is a major online shopping event that attracts both shoppers as well as threat actors. Earlier in the year, we reported on the United Kingdom's version, called Mothering Sunday.
The first major peak traffic event for online shopping in the United Kingdom is Mother's Day, held this year on Sunday, March 31. As we did during peak holiday traffic events last year, we tabulated and analyzed aggregate statistics from global online retail traffic that touched nearly 100 retail websites and mobile retail apps, providing Akamai with more than 5 billion daily data points. We also extracted data for
Part 2 - Security In the first post, web performance was discussed, especially for the mobile visitor. While web performance is critically important, security is also a vital area of focus and investment because, threat actors don't take holidays. They're always out on the internet probing sites, looking for vulnerabilities and ways to steal data or take over sites. They are however, keenly aware of holidays and what that
Predicting and preparing for peak traffic volume and resource demands is a difficult task for online retailers around the world. They need to be ready for both expected and unexpected traffic spikes at any time. No one wants the CEO on their doorstep asking why their website is down and losing revenue every second it remains offline. In this post, the first of two parts, I'll share key web
Christmas Holiday Retail Sales In early November, eMarketer forecast that the 2018 U.S. online retail holiday sales would be $106 billion, a healthy increase of 16.6% over 2017.