Get In Touch
Recently by Chris Wraight
The first major peak traffic event for online shopping in the United Kingdom is Mother's Day, held this year on Sunday, March 31. As we did during peak holiday traffic events last year, we tabulated and analyzed aggregate statistics from global online retail traffic that touched nearly 100 retail websites and mobile retail apps, providing Akamai with more than 5 billion daily data points. We also extracted data for
Part 2 - Security In the first post, web performance was discussed, especially for the mobile visitor. While web performance is critically important, security is also a vital area of focus and investment because, threat actors don't take holidays. They're always out on the internet probing sites, looking for vulnerabilities and ways to steal data or take over sites. They are however, keenly aware of holidays and what that
Predicting and preparing for peak traffic volume and resource demands is a difficult task for online retailers around the world. They need to be ready for both expected and unexpected traffic spikes at any time. No one wants the CEO on their doorstep asking why their website is down and losing revenue every second it remains offline. In this post, the first of two parts, I'll share key web
Christmas Holiday Retail Sales In early November, eMarketer forecast that the 2018 U.S. online retail holiday sales would be $106 billion, a healthy increase of 16.6% over 2017.
Akamai predicted in September 2018 that mobile shopping would continue its growth this holiday shopping season. That prediction held true as we saw mobile devices increase their share of Black Friday online shopping traffic volume to 57.55%, with desktop traffic dropping to 35.91%. And for the first time in Akamai history Cyber Monday mobile shoppers surpassed desktop users, based on session traffic.
Singles' Day in China is the world's largest shopping event. Since its beginnings in 1993 at Nanjing University, it has grown to become a national phenomenon. Singles' Day was originally started as a way to celebrate singles and as a protest against couple-centric festivals. The date 11/11 was chosen because of its resemblance to "bare sticks", which is Chinese slang for bachelors.
Diwali is the Hindu festival of lights, celebrated every autumn in October or November. According to Redseer Consulting, the sales volume during the festival usually accounts for about 35%-40% of the annual sales of e-commerce in India; for 2018 Redseer predicts $2.5 to $3 billion gross merchandise value, up from $1.5 billion in 2017 as the more than 460 million internet users make their holiday purchases.
When designing websites to meet peak traffic demands, it is vital to look beyond basic metrics such as page load speed. Providing visual content optimized for both desktop and mobile devices, and combating security threats will help you drive traffic and improve conversion rates during the holiday shopping season and beyond.
By Chris Wraight and Charles Choe The U.S. back-to-school shopping period is a hectic time when parents are busy purchasing items for their children such as pencils, books, electronics and new clothes; back-to-college is just as important and is now tracked separately. According to the National Retail Foundation, the 2018 total back-to-school and back-to-college spending for K-12 schools and college is projected to reach a combined $82.8 billion (back-to-school $27.5b