Akamai Diversity

The Akamai Blog

Recently by Chris Wraight

Chris Wraight

Chris Wraight

November 14, 2019 1:00 PM

Alibaba's Singles' Day Set Sales Records: Reinforces ...

On its 20th anniversary, Singles' Day (11 November), a popular Chinese shopping day meant to celebrate the status of those who are single, set a new one-day record of $38 billion in sales, a 26% increase over 2018 ($30.7 billion), according to multiple media reports. However, according to Akamai data, the mobile bounce rate for all the retailers we tracked showed an increase of nearly 40% to 42.80%, which

Chris Wraight

Chris Wraight

November 6, 2019 11:00 AM

Mobile Window Shopping Climbs, But Sites Are Still F ...

This Diwali we saw mobile usage increase 24% over 2018, at the expense of desktop and tablet devices, as mobile shoppers continued to research before buying, even while in a store. At the same time, bounce rates increased, which means shoppers were likely dissatisfied with their experience and searching for a site that offers a better CX.

Chris Wraight

Chris Wraight

September 20, 2019 11:00 AM

Device Hopping Shoppers Drive Up Bounce Rates Leadin ...

Executive Summary In 2018, Akamai reported for the first time that shoppers used mobile devices more than desktops for all the major peak traffic events we measured. Interestingly, they often don't complete their purchase on a mobile device. If the most recently concluded back-to-school shopping period and Amazon Prime Day are any indicator, the trend is here to stay and likely to increase into the holiday shopping season.

Chris Wraight

Chris Wraight

July 25, 2019 9:00 AM

Amazon Prime Day is Now a Major Holiday, Driving up ...

For the just-completed Amazon Prime Day (a full 48 hours this year), published reports indicate that it was the largest shopping event in Amazon's history, exceeding their own 2018 sales for both Black Friday and Cyber Monday combined.

Chris Wraight

Chris Wraight

May 20, 2019 11:00 AM

Mother's Day Online Shoppers Were Active, and So Wer ...

Mother's Day is a major online shopping event that attracts both shoppers as well as threat actors. Earlier in the year, we reported on the United Kingdom's version, called Mothering Sunday.

Chris Wraight

Chris Wraight

April 8, 2019 3:00 PM

People Spent More Time with Their Mom this Mother's ...

The first major peak traffic event for online shopping in the United Kingdom is Mother's Day, held this year on Sunday, March 31. As we did during peak holiday traffic events last year, we tabulated and analyzed aggregate statistics from global online retail traffic that touched nearly 100 retail websites and mobile retail apps, providing Akamai with more than 5 billion daily data points. We also extracted data for

Chris Wraight

Chris Wraight

January 16, 2019 4:00 PM

Targeted Security Attacks Impact Holiday Shopping

Part 2 - Security In the first post, web performance was discussed, especially for the mobile visitor. While web performance is critically important, security is also a vital area of focus and investment because, threat actors don't take holidays. They're always out on the internet probing sites, looking for vulnerabilities and ways to steal data or take over sites. They are however, keenly aware of holidays and what that

Chris Wraight

Chris Wraight

January 16, 2019 11:00 AM

Mobile Optimization Should be Your Highest Priority

Predicting and preparing for peak traffic volume and resource demands is a difficult task for online retailers around the world. They need to be ready for both expected and unexpected traffic spikes at any time. No one wants the CEO on their doorstep asking why their website is down and losing revenue every second it remains offline. In this post, the first of two parts, I'll share key web

Chris Wraight

Chris Wraight

January 4, 2019 2:07 PM

Christmas Day was Quiet for Online Retailers But Pic ...

Christmas Holiday Retail Sales In early November, eMarketer forecast that the 2018 U.S. online retail holiday sales would be $106 billion, a healthy increase of 16.6% over 2017.