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Recently by Charles Choe
I remember the days when brands captivated users online with dancing aliens (LowerMyBills.com) and Elf Yourself advertising campaigns (OfficeMax). In this new digital era, however, customers are smarter, more powerful, and dictate more than ever how and when they interact with brands. More important than price or product, customer-centric business models are the new competitive differentiator. Positive customer experiences are not only critical for corporate branding but can significantly impact
This article originally appeared on DevOps.com Online experiences have in many ways supplanted in-person experiences. Today, no one would hesitate to buy a luxury watch online instead of from a jewelry brick-and-mortar store. But as these online experiences become the norm, user expectations for a seamless and "in-person like" customer journey have increased as well. When customers buy that watch, they expect to see every gleam of precious metal and
This article originally appeared on Internet Retailer. There are several key variables that retail marketing and web teams should consider when delivering high-quality images for engaging online shoppers. The quality, format and size of an image must all be considered to ensure that vivid images don't slow page load time.
Steve Krug, a well-known user experience professional, has been quoted on many occasions for saying, "Don't make me think." It's true that users shouldn't have to puzzle around to find what they're looking for or to complete a task. Product usability is equally important to fancy features and technical capabilities because unused products eventually become shelf-ware. Rather than having users adapt to what we think their behavior should be, solution