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Recently by Ashley Adelman
Start Playing Here High-profile data breaches and increasingly sophisticated security threats are driving smart brands to better manage the mass amounts of consumer data they've spent years collecting. To do so, brands must prioritize their customers' interests and build a modern data security and privacy strategy where consumer trust is central.
Customer identity and access management (CIAM) is a strategic necessity for businesses to give consumers seamless, personalized omnichannel brand experiences that drive revenue. However, not all customer identity and access management solutions are equal, and enterprises must critically evaluate their identity management strategy to succeed.
How a Leading Electrical Installation Group is Leveraging Digital Identities to Scale A leading supplier of solutions and services for electrical installations in residential, commercial, and industrial buildings, with a large portfolio of brands, performed historically well wholesaling to electricians. However, to meet its aggressive business goals, its management team embarked on a two-year digital transformation into a services-focused manufacturer.
In an increasingly noisy world, marketers are challenged to craft messages, subject lines, campaigns and strategies to capture their target audience's attention and develop a meaningful brand relationship. While much emphasis is put on creating those catchy subject lines and orchestrating campaigns to capture that attention, having a solid preference management strategy is essential for managing your database, leveraging its value... and complying with GDPR.