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Recently by Anthony Larkin

Anthony Larkin

Anthony Larkin

November 26, 2018 10:24 AM

Get the message: Your shopper data is trying to tell ...

This article originally appeared in Internet Retailer As we head into the thick of the holiday shopping season, web teams must make sure the path from discovery to purchase is as easy and painless as possible. Knowing where potential fail points are ahead of time makes it easier to prepare, while real-time user data during the rush can help quickly spot problems.

Anthony Larkin

Anthony Larkin

October 10, 2018 5:00 AM

What's New in Performance

One of the things I like most about living in New England is the changing of seasons. I find myself looking forward, thinking about what's exciting about the next one. Each season offers something unique and special, and if you're ambitious enough to try new things, a variety of new opportunities. So far, this fall, we've done some apple picking and plan to take a few hikes as the leaves

Anthony Larkin

Anthony Larkin

September 12, 2018 9:23 AM

The holiday shopping surge is going global: How to k ...

Big promotional days like Black Friday and Cyber Monday that got their start in the U.S. are now major online shopping days for consumers around the world. Here are some tips for catering to global shoppers, and preparing for the surge of traffic to retail websites from all sources.

Anthony Larkin

Anthony Larkin

September 4, 2018 9:03 AM

You bet your mobile app consumers are willing to pay ...

For almost 10 years, there has been a debate over mobile app versus mobile web. Which strategy is right for your business and will consumers really ever buy something with a mobile device? Some of these questions have been clearly answered with time, but some aspects of the debate continue.

Anthony Larkin

Anthony Larkin

April 16, 2018 6:00 AM

Measure What Matters: Your Competitive Advantage May ...

Attracting and retaining customers lies in your ability to offer an exceptional digital experience. Now that digital channels are increasingly preferred over channels of the past, the climate is increasingly competitive -- and businesses are fighting to maintain loyalty and keep users engaged online. The cost of switching is low, consumers are transient, and user expectations for how digital experiences should perform have never been higher. So how do

Anthony Larkin

Anthony Larkin

March 17, 2015 2:00 PM

Don't Let Your Website "Recalculate" Visitors to an ...

Have you seen those auto insurance commercials with that guy in the suit that always looks a little beat up portraying the personification of "mayhem"? One my favorites from that ad series is the one where "Mayhem" is your car's GPS system - he seems to be recalculating at every other turn! Don't you hate that moment when you're traveling along on a road trip, following the pleasant voice