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Recently by Anthony Larkin
This article originally appeared in Internet Retailer As we head into the thick of the holiday shopping season, web teams must make sure the path from discovery to purchase is as easy and painless as possible. Knowing where potential fail points are ahead of time makes it easier to prepare, while real-time user data during the rush can help quickly spot problems.
One of the things I like most about living in New England is the changing of seasons. I find myself looking forward, thinking about what's exciting about the next one. Each season offers something unique and special, and if you're ambitious enough to try new things, a variety of new opportunities. So far, this fall, we've done some apple picking and plan to take a few hikes as the leaves
Big promotional days like Black Friday and Cyber Monday that got their start in the U.S. are now major online shopping days for consumers around the world. Here are some tips for catering to global shoppers, and preparing for the surge of traffic to retail websites from all sources.
For almost 10 years, there has been a debate over mobile app versus mobile web. Which strategy is right for your business and will consumers really ever buy something with a mobile device? Some of these questions have been clearly answered with time, but some aspects of the debate continue.
Attracting and retaining customers lies in your ability to offer an exceptional digital experience. Now that digital channels are increasingly preferred over channels of the past, the climate is increasingly competitive -- and businesses are fighting to maintain loyalty and keep users engaged online. The cost of switching is low, consumers are transient, and user expectations for how digital experiences should perform have never been higher. So how do
Have you seen those auto insurance commercials with that guy in the suit that always looks a little beat up portraying the personification of "mayhem"? One my favorites from that ad series is the one where "Mayhem" is your car's GPS system - he seems to be recalculating at every other turn! Don't you hate that moment when you're traveling along on a road trip, following the pleasant voice