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October 2020 Archives
What would happen if everything we do in the world were to suddenly go online? We got the answer to that question early this year, when the global coronavirus pandemic forced almost everyone and everything to move online: commerce, meetings with colleagues and customers, classroom learning, appointments with the doctor, entertainment, and live gatherings, such as Akamai's upcoming digital event, Edge Live | Adapt, on November 10 and 11.
Challenges of Bot Detection: Keeping Defenses High Without Triggering False Positives Identifying bots is important and complicated work. Keeping up with ever-changing bot technologies and attack strategies requires deep knowledge and continuous threat research. The outbreak of the COVID-19 pandemic -- already threatening to throw everything off track -- hasn't made it any easier. Consumers are changing their online behavior in radical ways, and cybercriminals are paying attention. Bot attacks
The answer isn't obvious. From headcount to vendor spend, combating video piracy is expensive. And piracy has been a part of the entertainment industry since the silent movie era. It's not crazy to say, "Maybe it's just a cost of doing show business."
Costarring Susan McReynolds and Tom Emmons As you might imagine, as the go-to enterprise DDoS mitigation experts, our phones have been "ringing off the hook" as the global extortion DDoS campaign sequel rages on. It's bigger, badder, and features a broader cast of criminal characters than seen previously with last year's extortion-related activity.
IoT has tremendous possibilities to transform our world but will fall short of expectations if the underlying infrastructure cannot support the rapid exchange of massive amounts of information from billions of simultaneous and intermittent connections. Akamai Edge Cloud is designed to enable the potential of IoT by utilizing the deep knowledge we've gained operating one of the world's largest edge networks.
The Internet of Things (IoT) ecosystem is an exciting emerging market that is disrupting the way we design infrastructure to support businesses. Smart devices, homes, cities, cars, and automation supporting the Industry 4.0 industrial revolution are all placing new demands on existing internet infrastructure. Gartner estimates that "the enterprise IoT platform market will grow to $7.6 billion in 2024 with a 31% compound annual growth rate (CAGR)."
Malicious actors never seem to rest and have always worked remotely. That simple realization hit home during recent global events. Specifically, Akamai saw an increase in malware traffic of over 400% between March 9, 2020 and May 11, 2020 from corporate devices, most of which were being used outside of a traditional office environment. The remote work and BYOD growth in enterprises continues unabated. Effectively, every business is experiencing BYOD
Requests for proposals (RFPs) are a good way to start the product evaluation process as well as help clarify the project's scope and requirements. RFPs give you the ability to compare products and platforms more objectively and get you the best results for your project. That said, the process of documenting and clarifying your project requirements can be pretty painful and time-consuming.
While the world fights against the COVID-19 pandemic, cybercriminals are out in full force with a multitude of scams designed to take advantage of the confusion and panic. COVID-19 has -- by necessity -- made us all more comfortable working, playing, and buying online.
I recently ordered a new Weber grill from The Home Depot. When it was delivered, I discovered it was the floor model, and it wasn't the perfect grill I had anticipated. I called the local store, and -- long story short -- my friends at The Home Depot gave me a significant discount for not letting me know ahead of time that it was the only one left and they
In my line of work, we talk a lot about traffic trends. They're usually predictable and based around certain events: a major trailer launch, Black Friday in the U.S, the Olympics. But the COVID-19 pandemic has derailed all expectations for 2020, and has itself become a noteworthy event, driving its own traffic. And one of the biggest trends we've seen during the pandemic is increased online gaming.
The COVID-19 health crisis created a dramatic shift in our lifestyles. With work, school, and entertainment taking place in home environments now, it's no surprise that screen time is up. Nielsen reports that not only did overall media consumption jump significantly in the first quarter of 2020, the share of video streaming in total time spent online rose from 19% in fourth-quarter 2019 to 25% in second-quarter 2020. Never has
Gartner published its 2020 Magic Quadrant for Web Application Firewalls (WAF)i and named Akamai a Leader for the fourth consecutive year. Gartner's high distinction is market recognition of our completeness of vision and ability to execute.
If the title sounds like a trick question, it really depends on who you ask. Semantically, it seems clear that if you take the "edge" and combine it with "computing" you get edge computing. But if you have been reading headlines, you would be justified in having doubts that the answer is that simple. You may also still be asking the fundamental question, "what is the edge, anyway?"
Access to media through the internet is a huge part of how so many in the world are entertained, informed, and even educated nowadays. And 2020 has shined an even greater light on that fact as many around the world have needed to adjust to life during a pandemic. At Akamai, we saw traffic delivered from our network jump 30% in March -- essentially creating growth that we expect to
Akamai's October Platform Update offers a ton of new features for our customers across all industries. But if you're an online retailer, you should really be paying attention to improvements to EdgeWorkers and Image & Video Manager, which provide expanded capabilities for creating new microservices and managing video and image delivery at the edge.
Whenever we talk about what's next for Akamai's security portfolio, we clearly want to look at the challenges that are top of mind for our customers -- both today and tomorrow. And what a year 2020 has shaped up to be in terms of new challenges for CISOs and their security teams.
At the end of a busy week of Akamai platform updates, edge computing rises as a critical focus. Akamai has been operating services at the edge for over 20 years, from content and media delivery, app and IoT optimization, to cloud and enterprise security. Now we are excited to open up the full potential of our platform to developers with EdgeWorkers, allowing companies to run their own code serverless on
Homes have always been hubs; now they're even more so. Some jobs shifted to work from home, and many children are experiencing distance learning at bedroom desks or kitchen tables or whatever is available. Traditional workplaces like large businesses, government agencies, and other organizations have resources to manage security, but most families and small and midsize businesses (SMBs) don't, even though they're exposed to similar threats.
Last March, Akamai announced the launch of its secure web gateway delivered at the edge, to help enterprises further accelerate their transition to a new security architecture based on Zero Trust and secure access service edge (SASE) principles. As we now know, we were just on the cusp of a global pandemic that changed the nature of work. Literally overnight, companies needed to support tens of thousands of employees working
More than ever before, users and applications no longer reside at the office. Organizations are managing a mobile and globally distributed workforce that needs access to corporate systems, applications, and data from outside the traditional network perimeter. In addition, cyberattackers are exploiting this situation with an increase in malware and phishing attacks aimed at remote workers.
We all know that the ability to accurately identify, understand, and engage our customers across multiple channels and digital touchpoints is absolutely vital to the digital customer experience and business. This couldn't be more important in the current environment as we continue to move more of our lives online.
For more than 20 years, Akamai's customers have trusted our global edge platform to deliver their content, secure their web applications, and accelerate end-user experiences. As the basis for our mapping functions, Akamai DNS has always been essential to the reliability and performance of our platform and our services, and our popular authoritative DNS services -- Edge DNS and Global Traffic Management (GTM) -- are a direct result of the
Welcome to the Akamai Platform Update! We're presenting an entire week of learning about Akamai's recent product updates. Each day, we'll highlight our latest innovations in each area of the Akamai Intelligent Platform.
Guest blogger Jim Boyle is CEO and Founder of Sustainability Roundtable, Inc. His views are his own and do not necessarily reflect those of Akamai.
Why Services and Support? Whether you are new to Akamai or increasing your adoption of our solutions, Services and Support is here to help you take on the most challenging problems businesses face today, so you can offer consistent, fast, secure experiences to your customers.
Too many security efforts react to threats as they come. While security teams often succeed through Herculean efforts, being constantly under siege takes its toll on your resources. The relentless barrage of bot attacks will eventually crack the human- and system-based methods to block or mitigate them.
APIs have become a dominant mechanism in the modern web, allowing organizations to create powerful web and mobile experiences, while exposing back-end data and logic to create new and innovative offerings. Protecting internet-facing APIs -- an emerging practice over the past few years -- is the default requirement for web application security in 2020 and beyond.
A web experience begins with the sum of the code you created. But it also includes all the code the user is put in contact with when loading your website. This means the attack surface to monitor for web application software threats is not just your code repositories, but the sum of the assets real users encounter from the entire web application supply chain. This includes your codebase, open-source libraries
Page Integrity Manager is now PCI compliant -- a strong starting point to harden your web applications.
Combating DDoS attacks with the highest quality of mitigation means having the right platform, processes, and people in place. At Akamai, we're recognized as a leader for DDoS mitigation solutions based on our Edge DNS, CDN edge-scrubbing, and cloud-scrubbing platforms that are designed to keep your internet-facing assets, services, and critical infrastructure protected.
With Akamai's web security portfolio, the top focus this October is on the web application firewall (WAF), with exciting new capabilities: API Discovery and Adaptive Security Profiles.
Partner enablement framework provides capabilities to manage customer lifecycle from prospecting through implementation for Akamai products.
In April 2019, Netflix viewers streamed 164 million hours of on-demand content per day. Fast forward a year. In April 2020, Twitch streamed 55 million hours per day. The vast majority of that was live.
61% of organizations plan to focus on cloud migration this year. 93% have a multi-cloud strategy.1 This means that on average your organization is using 2.2 public clouds, multiplying your complexity and your costs.
Media Services Live (MSL) is Akamai's flagship solution for preparing live streams to provide broadcast-grade streaming quality for our live-streaming customers. MSL provides purpose-built key capabilities with liveOrigin, including ingest acceleration to map encoders to optimal entry points on the Akamai cloud, low latency support to reduce the delay between online and broadcast feeds, self-healing capabilities to eliminate single points of failure through redundancy mechanisms, end-to-end SSL support, and enhanced
The October 2020 release marks the culmination of a large number of updates to mPulse, Akamai's real user monitoring (RUM) solution:
Google recently announced a proposed update to its search ranking algorithm: the Page Experience Update. This change, which launches in 2021, includes more performance signals in the ranking algorithm. A subtle but important feature of the update is that AMP will no longer be a requirement for promotion to Top Stories -- fast pages are all you need!
Next year is shaping up to be a big one for live streaming. Typically characteristic of even years, when many major international sporting events take place, 2021 looks like it could defy the trend. Akamai is predicting an unprecedented surge in live streaming that will start in late 2020 and continue throughout 2021. During this stretch, we could realistically see 50 million people concurrently streaming a single live event. That's
Welcome to day two of the Akamai Platform Update! Today, we're focusing on Akamai's edge delivery products as well as other complimentary products that help drive great digital experiences. The last several months have been nothing short of unprecedented as lockdowns, quarantines, and other protective measures enacted by governments and organizations drove a sudden and dramatic shift in user behavior, which in turn has driven enormous traffic levels. Akamai's importance
As campaigns and digital experiences become more individualized, they can create a challenge for delivering content to consumers at the highest velocity. Having each paid search, social media, and email marketing campaign add unique query string parameters to requests is critical for tracking the ROI of a company's marketing spend. This pursuit of granular user data can place a stubborn limit on the ability of B2C companies to maximize the
Locality matters for most things in life: weather, health care, shopping, product reviews, dinner reservations, social networking, data privacy, news, sports ... the list goes on and on in our ever more connected lives. From direct user interaction on your flagship website or app to IoT device data collection and transformation, where your target audience is and where they are going is essential to providing the experience they need, want,
Welcome to the Akamai October 2020 Update - a week of product updates, new features, and innovations. We'll be highlighting a different area of our portfolio each day this week. In today's post, we look at our enhanced edge computing capabilities and how they help developers more effectively and rapidly improve customer experiences on the Akamai platform.
At Akamai, we talk a lot about DDoS attacks. It's because we're pretty good at handling them. We've stopped many of the world's biggest attacks. And, while less common, they get a lot of attention. But we can also stop the world's smallest attacks. And we stop lots of them. It's these smaller attacks that we're talking about today.
By Mani Sundaram, CIO and EVP, Global Services & Support & Prasad Mandava, Managing Director, India, & the Akamai India Leadership Team Akamai recently received the honor of being named one of the Top 50 Workplaces for Women in India by Great Place to Work. They evaluated over 850 organizations from across India to select this years' winners. Akamai was chosen due to our inclusive practices and positive feedback from