The rise of the digital-native consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether the goals are to acquire new leads, increase on-site engagement, collect and leverage customer insights or all of the above, a comprehensive customer identity and access management (CIAM) solution will play a critical role.
A robust, extremely flexible, secure CIAM solution can help improve website conversion, create meaningful points of interaction, and collect intelligence to build a more complete picture of each customer to present personalized experiences, content and offers. But, not all CIAM solutions are created equal.
To help aid the process of choosing the right CIAM solution for your business, we've put together a document of key points to consider.
Choosing a CIAM Solution
Before you set about evaluating and comparing CIAM solutions, there are some fundamental questions your brand should discuss:
What are you trying to achieve on your website(s)?
Do you want to understand who your visitors are and what behaviors they are displaying while on your website?
How do you want your customers to engage with your website?
Do you know what to do with customer data that is collected using a customer identity and access management solution?
How important is keeping your customer data secure?
Next, it's critical to dive deeper. Look at the CIAM solution's security, analytics, implementation support, integrations and extensions. Ask questions that are specific to your company and get clear answers to truly understand how your CIAM solution will support your customer data.