In its first time being nominated, Akamai's Adaptive Media Player (AMP) was named a runner up in the 2018 Streaming Media Readers' Choice Awards "Video Player/SDK" category. The Awards annually survey Streaming Media's readers for the top products and services for streaming video and audio. We are excited about this recognition for a product and team that has quietly delivered outstanding performance for some of the world's largest media publishers.
In its recent "List of the 50 Companies that Matter Most in Online Video," Streaming Media cited AMP as a product that helps keep Akamai at the forefront of the streaming media landscape: "Sure, Akamai is the biggest content delivery network in the world, but the company doesn't rest on its laurels. Products like the Broadcast Operations Control Center and Adaptive Media Player keep Akamai on the cutting edge."
AMP Engineering team members: Maverick Chacon & Jason Gamboa
Adaptive Media Player Overview
AMP helps publishers insert quality media playback experiences into web, mobile, and connected-TV applications using SDKs for web, iOS, tvOS, Android, Android TV, Fire TV and Chromecast to name a few. Whether building out an OTT service, TV Everywhere presence, or offering an enterprise webcasting application, publishers can leverage Akamai AMP for a single, modular SDK that pre-integrates playback, delivery, monetization, and measurement to ensure a fast, reliable, quality deployment. This can greatly reduce efforts and give a faster time to market.
Who trusts AMP?
Publishers large and small trust Akamai Adaptive Media Player. Many leading brands from among broadcasters, OTT providers, marketers, and education use AMP. IBM, Sony Pictures Networks India (SonyLIV), Crown Media (Hallmark Channel, Hallmark Movies and Mysteries), Outdoor Channel, and WebMD all leverage Akamai Adaptive Media Player for their playback deployments.
What sets AMP Apart
1) Deep feature set. For playback, AMP powers on-demand, live, and linear content, and supports adaptive bitrate, DVR, DRM, and captions - all exposed to APIs and an extensible UI. For delivery, AMP is a great client for Akamai Adaptive Media Delivery (but also works with any CDN) and includes capabilities that optimize delivery such with Media Acceleration and Low Latency. For monetization, AMP coordinates client side and server side ad insertion as well as subscription support. For measurement - AMP addresses the many needs to monitor performance, measure audience, and track content consumption.
2) Broad ecosystem. AMP's ecosystem of first and third-party integrations are wide-ranging. Playback incorporates capabilities of dash-js, hls.js, ExoPlayer, A-Frame, and DRM with Widevine, PlayReady, and Fairplay. Monetization includes integrations for Freewheel, Google IMA, Google DAI, Yospace, Moat, AppNexus, Verimatrix, and Adobe, and IRIS.TV. Measurement plugins include Akamai, Adobe, Nielsen, Comscore, Conviva, Krux, New Relic, Datazoom, Segment among others.
3) Unparalleled support. Adaptive Media Player is backed by a global team of specialized support experts. Highly specialized professional services for Adaptive Media Player are provided for AMP's top customers. AMP's Professional Services personnel can connect the dots for customer implementations, ensuring that customers have positive end-user experience and business impact. Customers often cite AMP's professional services as having a significant impact by maximizing their video player deployment.
In 2019 Akamai AMP will focus on continuing to grow its third-party ecosystem, adapting to customers' business needs, and make continuous improvements including simplified deployments and improved APIs.
With these improvements, we're excited to help each and every publisher reach their business goals for media deployments. You don't need to use other Akamai products to implement AMP, so you can get started right away.
Frank Paolino is senior director, service delivery for Media with responsibility for Akamai's Adaptive Media Player.