In the first part of this blog series, we discussed how you can leverage Akamai Cloud Delivery Platform, the world's largest and most trusted cloud delivery platform, to achieve the scalability, availability, reliability and performance needed to deliver superior digital experiences and maximize customer engagement and revenue.
Security is another extremely important aspect of digital experiences. Customers expect secure digital experiences and businesses are investing heavily in protecting their apps, websites and infrastructures from cyberattacks. But it is difficult to keep up with the online threat landscape as it is changing continuously. Plus the cost associated with cyber attacks is on the rise, which can have a huge impact on revenue and can put your business at increased risk. Akamai Cloud Delivery Platform provides utmost security so that your websites, mobile infrastructure, and API-driven requests are protected from malicious attacks.
The platform delivers over 95 Exabytes of data across billions of devices every year. Since the platform delivers this traffic for over 6000 of the largest online companies, it has tremendous visibility into huge quantities of legitimate and malicious traffic across the world and within industries. The platform's machine learning engines leverage this data to fortify your web application security by stopping the attacks in the cloud, and long before they reach your data center or cloud infrastructure. Since all this occurs automatically, it reduces your effort to secure web applications.
DDoS attacks cripple websites and applications leading to revenue loss and brand damage. There was a 28% increase in DDoS attacks in Q2 2017. There was also an increase in repeat attacks with a single gaming company attacked 558 times during Q2 2017 alone. The Akamai Cloud Delivery Platform's DDoS capabilities are always on, so that DDoS mitigation can start without re-routing traffic thus causing minimal disruption to customers. The Akamai Cloud Delivery Platform has delivered over 60 Tbps of record traffic and has proven to have the scale to thwart the largest and most sophisticated DDoS attacks. We have a dedicated team of 1,600 experts who are standing by 24/7, every day of the year to help you mitigate unexpected DDoS attacks.
There has been a significant increase in bot traffic and in case of a major US retailer, bots accounted for 70% of gift card balance checking attempts in 24 hour period. The Akamai Cloud Delivery Platform provides solutions to easily analyse the business and IT impact of bots, and mitigate the interactions of bad bots resulting in increased revenue and an edge over competitors.
This unwavering commitment to security is why we are trusted by the most security-conscious industries, including the top 10 global asset managers, 8 of the top 10 financial technology companies and 7 of the top 10 largest banks in the world. The Akamai Cloud Delivery Platform empowers you to focus on creating differentiated digital experiences to grow your business and worry less about cyberattacks.
In part 3 of this blog series, we will share how Akamai Cloud Delivery Platform boosts productivity and increases agility by seamlessly integrating with your established development processes. Stay Tuned!