"Offering rich, interactive images has emerged as a critical component to any website or web app visitor engagement strategy -- and with good reason," wrote Parag Pathak, our Senior Product Marketing Manager, in his recent published article - Let's get visual: best practices for digital image management - in EContent Magazine.
A recent study found that articles that include images get 94% more total views than those without. As a result, we have seen more and more businesses offering an increasing amount of engaging imagery on their digital properties. However, it is also important for businesses to understand the negative effects that poorly managed image content can have on web performance and their customers' digital experiences.
In this article, Parag shared five tips and best practices on digital image management and what businesses need to know for delivering the most engaging visual customer experiences.
Read the full article here - Let's Get Visual: Best Practices for Digital Image Management