Akamai Diversity

The Akamai Blog

Winning at Launch Time

Your extraordinary work on game development through concept to crunch, your tireless community building, brand awareness, and engagement all converge on one moment: Launching the game.

Is it possible to ever finish building a video game? The longer the dev cycle, the more likely it is you'll run out the clock on tech, slipping down the slope toward obsolescence. The more time you give your team, the more features and assets they'll want to include and incorporate.

It's not even the development, though. It's also quality assurance; specifically identifying and resolving bugs. The more features you build into your game, the more bugs you're guaranteed to inadvertently create and feel obligated to fix.

Obviously, you have a lot on your mind during a launch. And players? Well, they just want your game to work. Most of your work toward a successful launch will go unnoticed; but if the launch goes badly? Well, your players will let you know. And frankly, if they're paying you, they're right to want to get what they pay for.

So when it comes time to launch, it may be useful to think about which frictions you are likely to encounter and what worries you can outsource. Have you already mapped out your frictions using our tool? If not, I highly recommend checking out [link] and laying out a strategy. Then, when it comes to thinking about scalable, adaptive infrastructure to ensure the best game experience, think about Akamai.

The world's top game studios spend a ton of time thinking about these topics, and we asked them to share their insights. Check out these video clips from our documentary, The Most Awesome Video Game, for more on how the top minds in the industry consider infrastructure and security from the very beginning of their development cycle.