Takes a second to say goodbye
Say goodbye, oh, oh, oh
It takes a second to say goodbye
Say goodbye, oh, oh, oh, say bye bye
Where you going to now
When U2 penned the lyrics to its song, "Seconds," in 1983, there was no such thing as online video. In fact, video had killed the radio star only four years earlier, and the Internet was a notion that barely extended beyond the walls of a few educational and government institutions. Yet, the above passage could very well describe what's weighing on the minds of today's OTT service executives some 30-plus years later.
New research from Akamai shows online video viewers have little patience for symptoms of poor-quality streaming such as buffering and low resolution. The study, conducted in conjunction with biometric research firm, Sensum, was designed to measure viewers' emotional and physical reactions to varying levels of video streaming quality and experiences, and how they relate to OTT business models and brands. And the results were amazing.