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The 'Audience of You' at NAB

It's all about the "audience of you" as Akamai gears up for next week's 2017 NAB Show in Las Vegas. With that phrase, we're talking about helping to deliver the best possible experiences for each and every OTT video viewer. It's not an easy thing to do, but we're demonstrating a host of new products and technology that can help make sure consumers enjoy nothing less than flawless viewing ... anywhere, anytime, on any device.

Among the new products we're showing is Media Acceleration. Just announced in March and available now, Media Acceleration uses technology integrated directly into consumer OTT applications that is designed to enhance the performance of media delivered over the Akamai network and optimize the viewing experience for each individual end user.

Even newer are liveOrigin capabilities that we've added to our Media Services Live solution for live and linear streaming. The system is built from the ground up specifically to support the rigors of 24/7 video delivery and combines critical features such as accelerated ingest, low latency and DVR functionality to help meet the high expectations of today's OTT viewers.

We'll also have a scaled down version of our Broadcast Operations Control Center (BOCC) set up at the booth. Open for a little more than a year, the BOCC has already played an integral role in supporting some of the world's largest live streaming events through operational insight and telemetry from origin to viewer. It's giving our customers unprecedented control and transparency into their video operations and performance.

Looking down the road a bit, we're showing some exciting new, immersive viewing experiences including live and on-demand virtual and augmented reality and sub-second latency, and technology innovations to help deliver those experiences online.

Akamai subject matter experts are speaking on a slew conference sessions during the course of NAB.

More Akamai speakers are participating on the following panels:

If you're attending the show, we'd love to have you stop by the booth or, better yet, set up an appointment here: http://akamai.com/nab2017. In addition to the great demos, we'll have coffee, snacks, and maybe even some schwag to bring home to the kids. And of course, we hope you'll check out some of the speaking sessions, which promise to be very informative.

We wish you safe travels and look forward to seeing you at the show.

Chris Nicholson is a senior public relations manager at Akamai.