There's no limit to the distance I will travel to loudly proclaim there's too much friction in the video game industry. This month, though, will be tame compared to some of my more recent global treks. I'll be on a panel at Amazon Developer Day during the Casual Connect conference in San Francisco. Akamai has a big team in SF dedicated to the games industry, which makes it feel a lot like home.
The discussion on July 20th, 2016 will focus on how game developers should identify the different points of friction in their games, and ways to go about fixing them. If you're in town, I encourage you to stop by and join the conversation.