Akamai Diversity

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Game developers care about friction

Last week, I was standing in Singapore freezing. If you've ever been there, you'll know this sounds crazy, as the typical weather all year long is 88 degrees with 85% humidity. At this moment, I was standing at a small staircase ready to step on stage at Casual Connect Asia in the Hard Rock Hotel. Maybe in response to the weather, this room's air con was cranked up.

Once I got on stage, I realized the room was nearly full, which meant lots of people care about the topic I was presenting on: Why players leave games and how friction can be managed. When I mention friction, I mean anything that slows down the process of a player enjoying your game. I laid out two simple questions to help the audience consider how to prioritize friction in their own games.

1. How harmful is the friction?

2. How avoidable is it?

I can explain the logic and draw you a diagram, but the video of the session will probably be more effective. I'd love to hear your thoughts in the comments section below.