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The Recipe for SaaS Success Part 2: MINDBODY

In my previous post, I discussed roadblocks to successful SaaS application delivery and IDC's recommendation that most providers partner or buy, rather than build, infrastructure and monitoring cloud services. Now I want to delve into what that process looks like and the business benefits providers can see using MINDBODY, which has perfected their own personal recipe for SaaS success.

The MINDBODY Story

MINDBODY started out small: they had a few servers in a garage and were synchronizing on-premise databases in California and New York through their modem bank. As MINDBODY grew, they encountered a common problem - they weren't able to synchronize their databases as quickly as they needed. In response, MINDBODY decided to move all of their databases to their data center in California and perform the synchronizations within that data center itself. This allowed MINDBODY to present real-time results to their software subscribers - essentially creating one of the first SaaS deployments. As a result, MINDBODY was opened up to an immensely bigger market - they could now access hundreds of thousands of businesses throughout California, as well as millions more across the US and the rest of the world.

However, this posed a new challenge: the more businesses that accessed MINDBODY, the more page-load speeds slowed. With pages taking an estimated 10 seconds to load, MINDBODY realized they needed a content delivery network, (CDN) if they wanted to continue their rapid growth.

Selecting the Right CDN

Not all CDNs are created equal, as MINDBODY discovered shortly after integrating with their first CDN provider. The CDN's weak network negatively impacted recovery times after even the most minor outages and proved insufficient in deflecting a DDoS attack MINDBODY experienced soon after implementation. Knowing they needed a CDN that could maintain uptime for their entire software subscriber base at any given time, MINDBODY restarted its CDN search and discovered Akamai. Although the price point was higher than what they paid their current CDN, MINDBODY decided the increase was more than justified by the superior products and services Akamai would provide, and the assurance that their systems would always be usable by their clients. In 2012, MINDBODY switched to Akamai.

The Akamai Difference

Since the switch, MINDBODY has maintained 99.94% availability for their site and applications, with only one partial outage to date. Akamai increased both web security and website performance for MINDBODY by leveraging experience supporting many large service providers and analytics of worldwide data usage from the Akamai Intelligent Platform. As a result, MINDBODY can now deliver as much of their dynamic and static content as necessary to enable the fastest website and application delivery possible, while Akamai's content delivery network of over 200,000 servers in more 110 countries provides the robust and resilient CDN that MINDBODY needs. In addition, MINDBODY can perform routine DDoS failover testing without incident or downtime, thanks to the Akamai-Prolexic integration.

For more information or to listen to the full webinar, go to Building Your SaaS Solution: The Recipe for SaaS Success. To learn more about SaaS and the challenges of Application Delivery, read Akamai's Big Book on SaaS Application Delivery.

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