While there have been many OTT 4K-related announcements leading up to next week's NAB Show, Akamai has already evolved the live/linear 4K workflow from controlled demonstrations to real-world, public, consumer distribution. In fact, live 4K has the potential to reach the market more quickly online as opposed to traditional methods like satellite, IPTV or cable. That's a pretty big deal.
You can check it out for yourself at Akamai's NAB booth, SL3325, in Las Vegas. We'll actually have a complete live 4K workflow in production, from camera to consumption, streaming over the public Internet - no small feat in a giant convention center. You'll be able to see firsthand the steps that we're taking to make this a reality.
And much like the role it played in HD uptake, live sports are again proving to be a key driver for 4K adoption. In fact, Akamai recently helped deliver the first publicly available live 4K streaming of a major sporting event. It's yet one more step in the right direction to making this game-changing technology available on a mass consumption basis.
I hope you'll pay us a visit to learn more at NAB, and feel free to set up an appointment here: Akamai.com/nab2016.
Chris Nicholson is a senior public relations manager at Akamai