Congratulations to CBS for delivering the most streamed Super Bowl in history. According to official CBS numbers and a report by Streaming Media, the Super Bowl 50 live stream drew 3.96 million unique viewers who watched for an average of 101 minutes each. Viewers consumed more than 315 million minutes of coverage during the showdown between the Denver Broncos and Carolina Panthers, with an average audience size of 1.4 million. These are all new records for a Super Bowl live stream.
The popularity of streaming the big game this year appears to be the culmination of some important factors. CBS made it easier than ever to stream the event across a wide range of devices. In addition to making the game available via the live player on CBSSports.com for PC, Mac, and tablet users, the CBS Sports app was also made available across a wide range of tablet and OTT platforms, including Roku, Apple TV, Google Chromecast, Xbox One, and Android TV.
As OTT services become ubiquitous, and consumers get even more comfortable using them as an ever-increasing number of tech-savvy Millennials come of age, it will be fascinating to track the continued growth of Super Bowl streaming in 2017 and beyond.
Ray Gilmartin is Senior Director, Product Marketing, Media, at Akamai.