With the holiday season quickly approaching, retailers are thinking through every element of their company's eCommerce plans to significantly boost sales during the busiest shopping time of the year. One of the biggest drivers of online retail sales is user experience, so retailers should place increased emphasis on bolstering the following customer touchpoints during the holiday rush to ensure positive brand interactions that convert browsing into sales:
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October 2015 Archives
Bill Murphy of the RedZone Podcast interviewed me a couple weeks ago. We discussed everything from super vulnerabilities to incident response to the creation of Akamai's Security Intelligence Response Team (SIRT).
From Murphy's program notes:
In this podcast episode I interview Bill Brenner, who is an expert at digesting threat intelligence information and making this information available to a wide pool of people from C-Suite Executives to coders and developers. Bill is a Senior Technical writer for Akamai and has been a writer for CSO Online, and Liquid Matrix Security Digest. Additionally, he created and writes in a blog called the OCD Diaries where he discusses mental health issues with IT Executives and staff within the technology industry.
Three musts for an IT security decision maker that we discussed:
- Super-vulnerabilities like Heartbleed, Shellshock, Poodle and OpenSSL - Identify the risks these pose your assets within your company and remediate them.
- Incident Response - Remember to develop a BCP/DR plan for IT Security Incidents
- Protect Your Brand - Which hacking groups don't like your company or brand that leave you vulnerable to DDoS, cyber espionage, and ransomware style of attacks?
By Bill Brenner, Akamai SIRT Senior Tech Writer
Akamai's Security Intelligence Response Team (SIRT) released a new advisory today about three new attack vectors digital miscreants have used to target Akamai customers. The main researchers for this advisory were Jose Arteaga and Wilber Mejia.
In the third quarter of 2015, Akamai mitigated and analyzed the following vectors:
NetBIOS name server reflection DDoS
RPC portmap reflection DDoS
Sentinel reflection DDoS, which reflects off of licensing servers.
I've had countless conversations with SaaS providers to discuss the major challenges they face as a business, and specifically, what metrics they track. I expected to hear a similar story from providers, that their top priorities were security and performance, followed closely by features and functions and competitive pressures. While providers agree that these are all important aspects of their overall solution, and are ultimately required to be monitored for the optimal delivery of their applications to the end users, they see their two major challenges more generally: customer acquisition and customer retention.
Dear Web & App Developer,
I trust that by now you have completed all your design, development and testing for the changes you've made to your web sites, e-shops and mobile apps and are planning to take time off during the holiday season.
Researchers have released details of a tool that allows users to discover origin servers. Researchers call it Cloudpiercer, which uses a number of techniques to locate origin servers' IP addresses.
The Cloudpiercer tool bundles several previously known methods with some stated new ones to simplify the reconnaissance against targets. It's a reconnaissance tool, not an attack tool. A potential attacker may use similar methods to search for a customer's datacenter IP addresses or netblock(s) but will have to use other services or technologies to perform an actual DDoS or web application attack.
Akamai's Security Intelligence Research Team (SIRT) has analyzed the methods used by the tool and offers the following observations.
It seems like holiday promotions have already started for many retailers and the promotion timetables are even earlier than last year. On a recent trip through my local big box retailer I noticed that Christmas decorations are already out, just one aisle down from the Halloween decorations.
We're humbled and honored that Akamai was one of only three companies to earn a perfect '5' rating from every judge in this year's Streaming Media 100. The annual list includes "The One Hundred Companies that Matter Most in Online Video," highlighting those considered to be the "most interesting, important and influential" in the industry, according to the publication.
For close to two decades now, businesses have discovered opportunities to use Internet-based interactive applications to improve or expand their "brick and mortar" businesses. Now, whether its retail, wholesale, manufacturing or services, the vast majority of businesses in North America, Europe and Asia have found a way to use web and mobile to change their economics and operations.
All of this is pretty obvious, even to the casual observer, but there is a problem.