I picked-up a copy of Flash Boys: A Wall Street Revolt - by
Michael Lewis. Because of my interests
in both technology and financial investments I was excited to read his latest
thriller. While on the beach, I started
to read the book based on the premise that High Frequency Traders (HFT's) were
able to front-run stock trades by placing servers as close as possible to the
exchanges. A competitive advantage could
even be gained based on the floor location where a server was co-located. New high-speed fiber routes were also built
(which required blasting thru the mountains of Pennsylvania) to provide a more
direct, faster path between the Chicago Board Option Exchange and Wall Street
that would provide access to futures prices more quickly. In both cases, minimizing the distance data had
to travel was of the essence.
Wait a second (or should I
say a millisecond)! This sounded
remarkably familiar. At Akamai, we've
been obsessed with eliminating the impact distance has on Internet latency by distributing
Akamai software/servers as close as possible to Internet users, wherever they
are. The Akamai Intelligent Platform is
now deployed in more than 1,400 networks, 3,000 locations in over 110 countries,
connected to 99% of all global cellular networks along with software that
extends into tens of millions of devices.
This massively distributed footprint is used to deliver content and
applications from ideal locations combined with faster paths and connection
throughput. The speed improvements
gained from this architecture provide our customers with a competitive business
advantage (although, in completely different and unrelated ways to HFT) that no
other CDN provider has been able to replicate.
Sure, it was fascinating to
learn what happens after an investor pushes a button to make a stock trade. But the myriad of evolving technologies that must
come together in the fraction of a second after you type a web address and hit
enter is a wonder in itself. Michael, if
you happen to read this blog post, please look me up as I'm certain inspiration
for your next novel could lie somewhere at the technology forefront of making
the Internet fast, reliable and secure.
Neil Cohen is Vice President of Product
Marketing at Akamai.
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