Akamai is proud to have recently improved its position in the "Challengers" quadrant of Gartner, Inc.'s Magic Quadrant for Web Application Firewalls*.
Gartner states: "By year-end 2020, more than 60% of public Web applications protected by a Web application firewall (WAF) will use WAFs delivered as a cloud service or Internet-hosted virtual appliance -- up from less than 15% today."
HTTP is ubiquitous. Seems like everything today is being served from the web. We are using smartphones to do everything from answering our doorbells while we are at work to remotely controlling SUV's. All of this, happening on a platform we call the World Wide Web. Websites are delivering richer and more personalized content than ever before, creating user experiences that were never conceived of. This means, more than ever, size matters.
As a professional marketer, it can be a little ironic how often you're frustrated when people you care about are influenced by marketing in ways that can't possibly be good for them. Everybody knows that marketers do nothing but lie all day - or "spin" as they call it. And as far as the profession goes, there's probably some truth to that. But there are plenty of marketers out there that have a good deal of integrity, and there are few things more frustrating than when people fall for marketing "spin".
Late last month I attended the Future Stores 2015 conference in Seattle. If you haven't heard of Future Stores before, here's some brief background: it's held by Worldwide Business Research and brings together retail operators, omni-channel, customer experience and IT execs to focus on in-store innovation and how to bridge the digital and physical retail environments. As Chief Strategist of Commerce at Akamai, I was excited to learn how future-thinking stores are innovating, and better understand how Akamai fits into the picture. This is the first of two follow up posts. I'll start by recapping some of the innovations retailers have already started putting into practice.
Through Akamai's globally deployed Intelligent PlatformTM, and by nature of servicing roughly two trillion requests for Web content on a daily basis, Akamai has unique insight into Internet penetration around the globe. In the first quarter of 2015, over 812 million unique IPv4 addresses from 243 unique countries/regions connected to the Akamai Intelligent PlatformTM--a 1.2% increase from the previous quarter.