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Market's Pulse Beats Mobile

Some people still speak about mobile technology in our lives in the future tense. If you are one of those few people remaining, then I think it is time to realize mobile is now.
I will prove the fact that mobile technology has already infiltrated our lives simply by reviewing the recent market news: The Dallas, Texas based high-end retail brand Neiman Marcus has just begun a pilot program on beacons for in-store shoppers. Beacons, by the way, is another buzz word these days, so if you haven't heard much about beacons, yet, be prepared: Beacons are small devices placed in stores that pinpoint a shopper's mobile device if it has the app of the store installed. They are used to send push notifications such as promotions about merchandise to shoppers when they are in close proximity to that item. Remember the personalized ads we saw in sci-fi movies like Minority Report? Going back to the Neiman Marcus news, they are using hardware from Aruba Networks, which was just acquired by HP for roughly $2.7 billion. According to the news, the reason behind the acquisition is for HP to become a major player in the WLAN market because companies are upgrading their networks to support an influx of mobile devices such as tablets, smartphones, so mobile again. Another perspective to this news; Neiman Marcus chose to use its beacons via Apple's mobile wallet app; Apple Passbook instead of its own branded app, which brings us to the topic of mobile payments. Take a look at news on cybercrime: Banks are seeing a growing number of fraudulent incidents on Apple's mobile-payment service as criminals exploit vulnerabilities in the verification process of adding a credit card. Why is this significant? Because fraudsters follow where the money is, and money is where consumers are; on mobile devices.

Let me quickly summarize; retailers are finding new ways to reach consumers via mobile, hi-tech companies are implementing strategies to gain market share based on the demand to fulfill the growing use of mobile devices and fraudsters are focusing their efforts on payments via mobile devices. If big players' key initiatives from retail and hi-tech on top of the latest cybercrime trend are not enough to convince you, here is more: Google recently paid $25 Million to Add '.app' top-level-domain. According to the Wall Street Journal, the price is three times more than the previous record for a top level domain, which was $6.8 million paid by Dot Tech LLC, for .tech.

And there is more: In early February, The Times of India published an articleon the possibilities of one of India's largest online retail brands, Myntra implementing a mobile app only business model by phasing out its web presence. Why? Because in India Internet usage, more specifically online shopping via mobile devices is increasing exponentially.

Still not convinced? Here is another one from a company outside the tech world: The Swedish furniture maker Ikea is introducing a new range of furniture that can wirelessly charge your mobile devices via charging pads that are built into the furniture.

Well, if the very fact that even our furniture is adapting to the new mobile age hasn't convinced you, I don't know what will. May be some examples on changes in consumer behavior...

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