More than a century ago, clothing designer Tiger of Sweden was founded with the radical idea of sending its tailors to customers rather than waiting for customers to visit the shop. During this week's Mercedes-Benz Fashion Week Stockholm, the cutting-edge designer is again bringing its fashions to the people, this time by way of live streaming the showcase of its 2014 Fall and Winter clothing lines.
With no margin for error, production company Studio Bon has selected Akamai's digital media solutions to deliver the live event online, ensuring it has the scale, reach and reliability to enable a global audience of press, purchasers and consumers to experience the look and spirit of the new collections across geographies and devices.
One of Tiger of Sweden's primary marketing events of the year, the showcase "is 15 intense minutes of perfection," according to Studio Bon CEO Krister Ragnarsson. "In light of Tiger of Sweden's international expansion with new stores in South Africa and London, the event relies on a fast, reliable and secure streaming solution guaranteed to work worldwide," Ragnarsson said of the decision to leverage Akamai for the high-profile event.
Taking place Wednesday, Jan. 29, at 8:15 PM CET (2:15 PM ET), the Tiger of Sweden Showcase will be streamed live on tigerofsweden.com and bon.se as well as across LED screens situated in Stockholm's Norrmalmstorg Square as part of Mercedes-Benz Fashion Week.
For more information on Akamai's digital media solutions, visit http://www.akamai.com/html/solutions/sola-solutions.html.
Chris Nicholson is a senior public relations manager at Akamai.