Discovery Channel's nerve-wracking "Skywire Live with Nik Wallenda" last Sunday brought new meaning to the term, "cable TV." The live television and online broadcast featured tightrope walker Nik Wallenda, a.k.a. "The King of the Highwire," traversing a 1,400-wide section of the Grand Canyon some 1,500 feet in the air on a two-inch cable.
As pleased as Akamai was to help Discovery Channel deliver the live online video stream to viewers worldwide, we were far happier - and relieved - that Nik successfully completed the stunt without incident. Akamai worked with Discovery Channel to make streams from five different camera angles during the walk available to visitors to its Wired In multiplatform experience, which generated more than 2.1 million streams on Sunday and peaked at 322,000 concurrent streams.
Discovery Channel reported that the event was watched by 12.98 million total viewers and became the "#1 most social show across broadcast and cable in the U.S.," where it generated 1.3 million Tweets.
Chris Nicholson is a senior public relations manager at Akamai.