Today we made an exciting announcement about Akamai's Aura Network Solutions, explaining the Operator CDN offerings that we have today and detailing new components, some of which came from the recent acquisition of Verivue.
We all know about the explosion of internet traffic over the past 5 years and how hyperconnected consumers are. Operators particularly feel the pain when trying to deliver content and video to their subscribers, via multiple devices, as they look to save costs, increase revenue, simplify their infrastructure and perhaps most importantly - deliver a superior user experience. Because of this, operators are increasingly deploying their own CDNs. That's where Aura comes in. Here are the highlights...
There are two main solutions within Aura, Aura Lumen, and Aura Spectra. Aura Lumen is a suite of licensed Operator CDN (OCDN) solutions that enable operators to create new opportunities with a highly scalable media CDN for multi-screen video services, large object delivery and HTTP caching. The Aura Lumen OCDN provides a solution that directly impacts the bottom line by providing opportunities for new revenues, cost reductions and increased network efficiency. Aura Lumen also enables operators to offer multi-screen services and deliver a high Quality of Experience (QoE) for online content, including many OTT services, features that have been shown to increase subscriber satisfaction and loyalty.
Aura Spectra is a software-as-a-service (SaaS) CDN suite that enables operators to create new opportunities for delivery of multi-screen video services, large object delivery and commercial CDN services. Aura Spectra provides an operator with underlying CDN capabilities through an infra- structure that is maintained by Akamai and monitored 24/7, thereby eliminating most complexity.
Perhaps it's best said by our fearless leader... Mick Scully, the Vice President and General Manager of our Carrier Products Division here at Akamai...
"The value of CDNs is very clear to the operator community, but getting to a place where they can realize the benefits requires a deep understanding of the CDN market along with significant investment in technology. Through our Aura Network Solutions, we're able to provide operators with new ways to take advantage of the IP media revolution, evolve their business models and create opportunities to, differentiate their networks, and attract and keep new subscribers. And we're doing it in a way that's intended to be as flexible and cost effective for our customers as possible."
You can learn more from Mick about the market for operator CDN and our Aura offerings in a new video on our web site where he answers some questions from yours truly. You'll also find the full announcement, new product briefs and more at: Akamai.com/aura.