9PM Purchasing Peak 104% Above Black Friday
Yesterday, I projected Cyber Monday's purchasing activity to be 150% higher than an average fall day, the verdict: 193% increase.
In addition, my projection was that Cyber Monday purchasing activity will trump Black Friday by 25%, the results are in and the Akamai ADS Data Platform saw a 49% increase in online purchases take place yesterday.
Stay tuned for a post on hourly trends seen on the ADS Data Platform throughout Cyber Monday.
Elyssa Duboys is a Senior Marketing Specialist at Akamai