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Cyber Monday Purchasing Activity beat Black Friday by 49%

9PM Purchasing Peak 104% Above Black Friday


Yesterday, I projected Cyber Monday's purchasing activity to be 150% higher than an average fall day, the verdict: 193% increase

In addition, my projection was that Cyber Monday purchasing activity will trump Black Friday by 25%, the results are in and the Akamai ADS Data Platform saw a 49% increase in online purchases take place yesterday.

 

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Stay tuned for a post on hourly trends seen on the ADS Data Platform throughout Cyber Monday.


Elyssa Duboys is a Senior Marketing Specialist at Akamai

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