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The Simplicity Mantra at IBC

Online video was clearly "top of mind" at this year's IBC, and it was fascinating to hear from a variety of companies across the broadcast spectrum and learn more about their video delivery, monitoring, and monetization needs.

If I could put my finger on one major topic I heard over and over again at this year's IBC Conference, it's simplicity. Companies want simplicity across the board ­- whatever it takes to quickly get new video content out to viewers. That's what they wanted to talk about. From companies with large content libraries, to service providers who need to deliver it, the thought of serving all of the different devices viewers are using can seem overwhelming! They wanted to know how to prepare and secure the content for delivery to all of those devices, and they also wanted to understand how to access the end-device player technologies that bring it all together for viewers. On top of that, they want to simplify the authentication experience for viewers, while also removing the complexities of allowing content owner and service provider systems talk together in support of that simplification.

As I showed the demos of our new cloud-based Sola Vision transcoding, stream packaging, and identity services offerings, Akamai's own simplicity message resonated with visitors. They could see how simple preparing and delivering high quality online video can be with a simple, unified workflow that just happens to be built on top of the world's largest CDN.

Visitors to our exhibit at IBC could clearly see the difference between the CDN capabilities we offer, and the value-added video simplification tools we now provide. And they showed real enthusiasm for the simplicity and performance that Sola Media Solutions offers them.

I'm looking forward to continuing the many conversations that we started at IBC in the months to come.

Kurt Michel is a director of product marketing at Akamai